<p>Step into Episode 211 of On The Delo as Delo sits down with Ted Golden — Arizona craft beer veteran, former Four Peaks sales director, and founder of AZ Locale Brewing — for a wide-open conversation about what it really takes to leave a 25-year career and bet on yourself. From skateboarding in Southern California and busing tables at a Manhattan Beach boutique hotel to building one of Arizona&#39;s most exciting independent beer brands with his wife Stephanie, Ted brings the kind of energy, humor, and hard-won wisdom that makes this one impossible to put down.</p><p>Ted pulls back the curtain on how a rivalry with San Tan&#39;s Anthony Kanekia turned into the opportunity that launched AZ Locale, why he designed every beer at 4.8% ABV (a nod to Arizona being the 48th state), and what it looks like to grind 20 accounts a day as both the owner and the salesperson. Delo and Ted also dig into the real philosophy behind ethical selling, how Ted navigated self-distribution before landing statewide partners including Crescent Crown, and what brewing brands across Arizona need to hear about protecting their backyard before chasing national expansion.</p><p><br></p><p>If you love craft beer, entrepreneurship, or just a great origin story rooted in Arizona pride, this episode delivers.</p><p><br></p><p>Chapter Guide (Timestamps):</p><p>(0:00 - 1:30) Freestyle Intro, Ted&#39;s Skateboard Tap Handle, and Episode 211 Kickoff</p><p>(1:31 - 4:44) Running a Business With Your Spouse and Experiencing Arizona Together</p><p>(4:45 - 7:08) Tommy Boy Sales Philosophy, Joe Dirt, and Taking the Entrepreneurial Leap</p><p>(7:09 - 10:33) Ted&#39;s Origin Story: Southern California, Alpha Beta, Haagen-Dazs, and Barnaby&#39;s Hotel</p><p>(10:34 - 13:05) 22 Years at Four Peaks: Growth, Sales Director, and the Identity of a Brand</p><p>(13:06 - 16:22) The AZ Locale Birth Story: San Tan&#39;s Anthony Kanekia and the Deal That Started It All</p><p>(16:23 - 18:27) Designing Beer With a Sales Mindset: 4.8% ABV, Food Pairings, and Differentiating in a Crowded Market</p><p>(18:28 - 21:24) Self-Distribution Hustle: Honda Ridgeline, 100 Draft Accounts, and the Move to Crescent Crown</p><p>(21:25 - 27:16) Statewide Distribution, Forecasting Logistics, and Always Reinvesting in Your Brand</p><p>(27:17 - 31:32) The Beer Lineup: Toasty, Cactus Bird, Drafternoon, and What&#39;s Coming Next</p><p>(31:33 - 36:36) Daily Habits, Gym Routines, and Rapid-Fire Questions With &quot;TheOG&quot; Ted Golden</p><p>(36:37 - 40:36) Arizona Pride, Staying Local, and Where to Find AZ Locale Beer Right Now</p><p>(40:37 - 42:33) Where to Find Ted, Closing Thoughts, and Delo&#39;s Send-Off</p><p>👉 If Ted&#39;s story of grinding 25 years, building relationships, and finally betting on himself resonated with you, hit Subscribe so you never miss a conversation about entrepreneurship, hustle, and Arizona&#39;s best kept secrets.</p><p>🍺 Drop a comment with your favorite AZ Locale beer or the account where you first spotted that skateboard tap handle — and share this one with anyone building something from the ground up.</p><p><br></p><p>🔗 Find Ted and AZ Locale Beer at https://www.azlocale.com and on Instagram @AZLocale.</p><p><br></p><p>🔗 Connect with DELO:<a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa1lMWFdzbzVHOVg1U1N3OVl1NHZobzFXb2U1QXxBQ3Jtc0trV3N2aHlWZnZjU0dQSWNJeENVclE4dEo5UFpKUkFSSmxfLWxmWHh0VVhOOGlsUGxaRDlMWVFjMGZoQnJFRlROVnYxMWhQY3ZobEdJWGRkMXZRcXp6VUZLUUxRT0NOY2lVNWRqWE5jcFFVZk93QTZObw&q=https%3A%2F%2Flinktr.ee%2Fiamthedelo&v=25zlcql5J5g"> </a><a href="https://linktr.ee/barrest"><u>https://linktr.ee/barrest</u></a></p><p>💡 Entrepreneur Community:<a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa1R5SC1wWlBMZktrZ3VvLTlyYzg1OGFPMG9vQXxBQ3Jtc0tuZHBZaVdSTFF2TzdoMlRGQmIzcUZFQ0FKTUhtcEpJQ3hfenhzOWFQSkREYXpmSkY4M3ZEQjJsSnA5cGNwUWlGanNqdFFRWlFmWXFraDIyZExLZkc0X0ZVQ0NDQW02VGUtZWY2b1Y2UmxYQm5yNmg4dw&q=https%3A%2F%2Fwww.builtdifferentcommunity.com%2F&v=25zlcql5J5g"> https://www.builtdifferentcommunity.com</a> </p><p>📚 Grab DELO’s Free eBook:<a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbXpzcUFSNFZOWDNGNGhkdmhkNTE4dWxfc29Hd3xBQ3Jtc0tuU05UMGJCRVhHTUo3a081dDFmM3R2TEFET0VPRjNwSmsxNVpZTzNSQUVyVlFFNmhnbjJMWVBiS3RBeUxZUkVtNEN2OUc1am1iN1M4RjFsSGx4MjNZSEludWQ5UHkxWWVmVHA1dWhXSnRFa1l1R2ptYw&q=https%3A%2F%2Ftoastability-production.s3.amazonaws.com%2Fiiaxm3o0iqiawpe96g9o5efki5gh&v=25zlcql5J5g"> </a><a href="https://toastability-production.s3.amazonaws.com/iiaxm3o0iqiawpe96g9o5efki5gh"><u>https://toastability-production.s3.amazonaws.com/iiaxm3o0iqiawpe96g9o5efki5gh</u></a></p><p>📲 DELO’s Preferred Business Service Partners:<a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbDhLTy1CeUFMa3RaMm44Q3BQSGJhSktVeFlPd3xBQ3Jtc0tuNnBROUp1MjdDQ3VaZmVncEFGeFJTSXRJekdpei1fbWhJeFllQTNsWnBQT19FcjFFWmpGLWhoZndmVmlVbDZCSTF2Y285MFNjNW5HeDVvQURmNkNCcTI3TzllV3l1LVRlTWxMczB3T05kX0lkNmEwVQ&q=https%3A%2F%2Fiamthedelo.com%2Fconnect&v=25zlcql5J5g"> https://iamthedelo.com/connect</a></p><p>📋 Restaurant Resources: <a href="https://www.runningrestaurants.com/subscribe?utm_source=chatgpt.com"><u>https://www.runningrestaurants.com/subscribe</u></a> DISCOUNT CODE: DeLo2025</p><p><br></p><p><br></p>