Started From the Bottom to 13 Locations: Building ATL Wings with Cianna & Mike | EP 213

MAY 24, 202643 MIN
ON THE DELO: Arizona Restaurant & Hospitality Stories

Started From the Bottom to 13 Locations: Building ATL Wings with Cianna & Mike | EP 213

MAY 24, 202643 MIN

Description

<p>Step into Episode 213 of On The Delo as Delo sits down with Cianna and Mike, the husband-and-wife team behind ATL (All the LUV) Wings, to unpack how a commercial cleaning company pivoted into a growing Arizona wing brand built on “all the love.” From losing contracts when the economy crashed to opening their first Chandler location with zero restaurant experience and a whole lot of faith, they share a real, unfiltered look at betting on themselves, their marriage, and their community. If you’re building a food concept, scaling a brand, or just obsessed with great wings and better stories, this one hits on grit, growth, and doing one thing exceptionally well.</p><p>In this conversation, Delo digs into how ATL went from an idea Mike brought home one day (“we’re gonna do chicken”) to lines wrapped around the building, customers washing dishes on day two, and a 13‑location footprint powered by word of mouth and simple, focused operations. Cianna breaks down the realities of signing that first lease with no credentials, watching rent and build-out drain their savings, and then discovering that 82 percent of their business is carryout—so they don’t need flashy 4,000‑square‑foot boxes to win. Mike shares how he built ATL’s sauce lineup by listening to guests, experimenting in their home kitchen until he destroyed carpets and drapes, and eventually scaling into big kettles and a dedicated farm relationship that guarantees their wing volume even when prices spike.</p><p>They also get real about the double‑edged sword of franchising—why no one will ever treat the brand like its founders do, why some money isn’t worth the headache, and how they balance Cianna’s love of simplicity with Mike’s drive to “have money with problems” instead of problems without money. You’ll hear how they collaborate with concepts like Zoyo/Froyo Love using ATL Kool‑Aid flavors, use smart specials to survive brutal Arizona summers, and stay excited about taking ATL outside the state with new deals in places like Las Vegas. Along the way, they talk Southern roots and culture, being a true “destination” in B‑centers, giving back to loyal guests and even the homeless who help behind the building, plus the non‑negotiables that keep them grounded—like Cianna’s four‑mile walks and Mike’s simple rule that waking up is the first win of the day.</p><p>Chapter Guide (Timestamps):</p><p>(0:00 - 1:49) Delo’s intro, Risky Business book preview, and meeting Cianna &amp; Mike.</p><p>(1:49 - 6:15) From commercial cleaning to chicken wings and building a marriage‑and‑business partnership.</p><p>(6:15 - 13:25) Signing the first lease, Chandler launch, and opening weekend chaos that turned into a community moment.</p><p>(13:25 - 17:30) Wing shortages, price spikes, and how ATL secured supply while simplifying the menu and footprint.</p><p>(17:30 - 21:09) Sauce experiments at home, scaling production, and dividing roles between back‑of‑house flavor and back‑end business.</p><p>(21:09 - 26:33) Franchising wins and challenges, customer realities, and why not all money is good money.</p><p>(26:33 - 30:44) Hidden‑gem locations across Arizona, B‑center strategy, and early steps into new markets like Vegas and Gilbert.</p><p>(30:44 - 33:13) Summer survival strategies, cutting back, creative collabs like Kool‑Aid frozen yogurt, and staying visible.</p><p>(33:13 - 37:16) Wingstock dominance, five straight wins, and the surreal feeling of becoming the “Michael Jordan” of wings.</p><p>(37:16 - end) How many wings is enough, rapid‑fire fun, local food favorites, and Delo’s close on why ATL’s story matters.</p><p><br></p><p>🍗 Learn more about ATL Wings: <a href="https://www.atlwings.com"><u>https://www.atlwings.com</u></a></p><p>🔗 Connect with DELO:<a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa1lMWFdzbzVHOVg1U1N3OVl1NHZobzFXb2U1QXxBQ3Jtc0trV3N2aHlWZnZjU0dQSWNJeENVclE4dEo5UFpKUkFSSmxfLWxmWHh0VVhOOGlsUGxaRDlMWVFjMGZoQnJFRlROVnYxMWhQY3ZobEdJWGRkMXZRcXp6VUZLUUxRT0NOY2lVNWRqWE5jcFFVZk93QTZObw&q=https%3A%2F%2Flinktr.ee%2Fiamthedelo&v=25zlcql5J5g"> https://linktr.ee/iamthedelo</a></p><p>💡 Entrepreneur Community:<a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa1R5SC1wWlBMZktrZ3VvLTlyYzg1OGFPMG9vQXxBQ3Jtc0tuZHBZaVdSTFF2TzdoMlRGQmIzcUZFQ0FKTUhtcEpJQ3hfenhzOWFQSkREYXpmSkY4M3ZEQjJsSnA5cGNwUWlGanNqdFFRWlFmWXFraDIyZExLZkc0X0ZVQ0NDQW02VGUtZWY2b1Y2UmxYQm5yNmg4dw&q=https%3A%2F%2Fwww.builtdifferentcommunity.com%2F&v=25zlcql5J5g"> https://www.builtdifferentcommunity.com</a> </p><p>📚 Grab DELO’s Free eBook:<a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbXpzcUFSNFZOWDNGNGhkdmhkNTE4dWxfc29Hd3xBQ3Jtc0tuU05UMGJCRVhHTUo3a081dDFmM3R2TEFET0VPRjNwSmsxNVpZTzNSQUVyVlFFNmhnbjJMWVBiS3RBeUxZUkVtNEN2OUc1am1iN1M4RjFsSGx4MjNZSEludWQ5UHkxWWVmVHA1dWhXSnRFa1l1R2ptYw&q=https%3A%2F%2Ftoastability-production.s3.amazonaws.com%2Fiiaxm3o0iqiawpe96g9o5efki5gh&v=25zlcql5J5g"> </a><a href="https://toastability-production.s3.amazonaws.com/iiaxm3o0iqiawpe96g9o5efki5gh"><u>https://toastability-production.s3.amazonaws.com/iiaxm3o0iqiawpe96g9o5efki5gh</u></a></p><p>📲 DELO’s Preferred Business Service Partners:<a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbDhLTy1CeUFMa3RaMm44Q3BQSGJhSktVeFlPd3xBQ3Jtc0tuNnBROUp1MjdDQ3VaZmVncEFGeFJTSXRJekdpei1fbWhJeFllQTNsWnBQT19FcjFFWmpGLWhoZndmVmlVbDZCSTF2Y285MFNjNW5HeDVvQURmNkNCcTI3TzllV3l1LVRlTWxMczB3T05kX0lkNmEwVQ&q=https%3A%2F%2Fiamthedelo.com%2Fconnect&v=25zlcql5J5g"> https://iamthedelo.com/connect</a></p><p>📋 Restaurant Resources: <a href="https://www.runningrestaurants.com/subscribe?utm_source=chatgpt.com"><u>https://www.runningrestaurants.com/subscribe</u></a> DISCOUNT CODE: DeLo2025</p>