<p>What does it take to turn a historic whiskey brand into a modern, immersive destination? In this episode, we sit down with <b>Emily Zaborowski</b>, Director of Brand Experience for <b>Chicken Cock Whiskey</b>, to explore the art of storytelling through spirits.</p><p></p><p>From the rustic charm of the brand home in <b>Bardstown</b> to the high-energy vibe of the <b>Nulu Marketplace</b>, Emily reveals the strategy behind creating world-class cocktail programs and unique guest experiences. We dive deep into the transition between these two iconic Kentucky locations, the creative process behind their signature pours, and how Chicken Cock is reclaiming its "Famous Old Brand" status in the heart of bourbon country.</p><p></p><p>Whether you're a cocktail enthusiast or a branding nerd, this deep dive into the Nulu cocktail scene is one you won't want to miss.</p><p></p><p><b>Opening Weekend Highlights:</b></p><ul><li><b>Thursday, March 26 (9 PM โ€“ 12 AM):</b> A premier pop-up featuring <b>Mover &amp; Shaker</b> owner Nick Hogan alongside Kelly Nelson and Tavaris Smith.</li><li><b>Friday, March 27 (8:30 PM โ€“ 12 AM):</b> The official menu reveal featuring a curated cocktail lineup and a live set by DJ Meeche.</li><li><b>Saturday, March 28 (12 PM โ€“ 6 PM):</b> NuLu Bockfest festivities including the Chicken Cock Whiskey GOAT Stakes and a rooster-calling contest.</li></ul><p></p><p><a rel="noopener noreferrer nofollow" href="https://bourbonlens.com/chicken-cock-whiskey-opens-the-coupe-speakeasy-in-louisville/" target="_blank">https://bourbonlens.com/chicken-cock-whiskey-opens-the-coupe-speakeasy-in-louisville/</a></p><hr /><p>๐Ÿ”” Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community. ๐Ÿ“ธ Follow on Instagram: @bourbonlens</p><p>๐ŸŒ Visit: <a rel="noopener noreferrer nofollow" href="http://www.bourbonlens.com" target="_blank">www.bourbonlens.com</a></p><p>Discord: <a rel="noopener noreferrer nofollow" href="https://discord.gg/pd6ys5nRSU" target="_blank">https://discord.gg/pd6ys5nRSU</a></p><p></p><p><b>#BourbonLens #ChickenCockWhiskey #NuluMarketplace #Bardstown #CocktailCulture #WhiskeyExperience #KentuckyBourbon #BrandExperience #CraftCocktails</b></p>

Bourbon Lens

Bourbon Lens

TT - Crafting the Ultimate Brand Experience: Chicken Cock Whiskeyโ€™s New "Coupe"

MAR 26, 202616 MIN
Bourbon Lens

TT - Crafting the Ultimate Brand Experience: Chicken Cock Whiskeyโ€™s New "Coupe"

MAR 26, 202616 MIN

Description

<p>What does it take to turn a historic whiskey brand into a modern, immersive destination? In this episode, we sit down with <b>Emily Zaborowski</b>, Director of Brand Experience for <b>Chicken Cock Whiskey</b>, to explore the art of storytelling through spirits.</p><p></p><p>From the rustic charm of the brand home in <b>Bardstown</b> to the high-energy vibe of the <b>Nulu Marketplace</b>, Emily reveals the strategy behind creating world-class cocktail programs and unique guest experiences. We dive deep into the transition between these two iconic Kentucky locations, the creative process behind their signature pours, and how Chicken Cock is reclaiming its "Famous Old Brand" status in the heart of bourbon country.</p><p></p><p>Whether you're a cocktail enthusiast or a branding nerd, this deep dive into the Nulu cocktail scene is one you won't want to miss.</p><p></p><p><b>Opening Weekend Highlights:</b></p><ul><li><b>Thursday, March 26 (9 PM โ€“ 12 AM):</b> A premier pop-up featuring <b>Mover &amp; Shaker</b> owner Nick Hogan alongside Kelly Nelson and Tavaris Smith.</li><li><b>Friday, March 27 (8:30 PM โ€“ 12 AM):</b> The official menu reveal featuring a curated cocktail lineup and a live set by DJ Meeche.</li><li><b>Saturday, March 28 (12 PM โ€“ 6 PM):</b> NuLu Bockfest festivities including the Chicken Cock Whiskey GOAT Stakes and a rooster-calling contest.</li></ul><p></p><p><a rel="noopener noreferrer nofollow" href="https://bourbonlens.com/chicken-cock-whiskey-opens-the-coupe-speakeasy-in-louisville/" target="_blank">https://bourbonlens.com/chicken-cock-whiskey-opens-the-coupe-speakeasy-in-louisville/</a></p><hr /><p>๐Ÿ”” Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community. ๐Ÿ“ธ Follow on Instagram: @bourbonlens</p><p>๐ŸŒ Visit: <a rel="noopener noreferrer nofollow" href="http://www.bourbonlens.com" target="_blank">www.bourbonlens.com</a></p><p>Discord: <a rel="noopener noreferrer nofollow" href="https://discord.gg/pd6ys5nRSU" target="_blank">https://discord.gg/pd6ys5nRSU</a></p><p></p><p><b>#BourbonLens #ChickenCockWhiskey #NuluMarketplace #Bardstown #CocktailCulture #WhiskeyExperience #KentuckyBourbon #BrandExperience #CraftCocktails</b></p>