<description> &lt;p&gt;In this episode, Amy is joined by PR strategist Laura Perkes to break down what PR really is – and why it’s one of the most underused tools for building authority and trust.&lt;/p&gt; &lt;p&gt;Laura works with growth-focused entrepreneurs who already get results but still feel like a best-kept secret. Together, they explore why visibility feels uncomfortable, how fear of judgement keeps people playing small, and why PR only works when it’s strategic.&lt;/p&gt; &lt;p&gt;Laura shares:&lt;/p&gt; &lt;ul class="ak-ul"&gt; &lt;li&gt; &lt;p&gt;The real reasons PR feels intimidating&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;Why niche visibility beats big-name press&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;How to pitch in a way journalists actually respond to&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;Turning press features into assets that build trust and drive sales&lt;/p&gt; &lt;/li&gt; &lt;/ul&gt; &lt;p&gt;If you’re ready to stop blending in and start being recognised as the authority you already are, this episode is for you.&lt;/p&gt; &lt;p&gt;&lt;strong&gt;Connect with Laura:&lt;/strong&gt;&lt;br&gt;Facebook: &lt;span&gt;&lt;span class="loader-wrapper"&gt;&lt;a href="http://www.facebook.com/lauraperkes" class="_1yt4x7n9 _2rko12b0 _v56415x0 _1e0c1nu9 _16d9qvcn _syaz1y58 _1rkwglyw _4cvxmr28 _19it1x13 _bfhkhp5a _1a3b1r31 _4fprglyw _5goinqa1 _9oik1r31 _1bnxglyw _jf4cnqa1 _1nrm1r31 _c2waglyw _1iohnqa1 _uizt1kdv _nt751r31 _49pcglyw _1hvw1o36 _1372tlke _7ehicw00 _1j5pglyw _1di629zg" tabindex="0"&gt;&lt;span class="_19itglyw _vchhusvi _r06hglyw _o5721jtm _1nmz9jpi _16d9qvcn _ca0qv77o _u5f31b66 _n3tdv77o _19bv1b66"&gt;&lt;span class="_19itglyw _vchhusvi _r06hglyw _1e0c1o8l _2hwx1b66 _kqswh2mm"&gt;&amp;nbsp;&lt;/span&gt;&lt;span class="_19itglyw _vchhusvi _r06hglyw"&gt;Laura Perkes&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;/span&gt;&lt;br&gt;Instagram: &lt;span&gt;&lt;span class="loader-wrapper"&gt;&lt;a href="http://www.instagram.com/prwithperkes" class="_1yt4x7n9 _2rko12b0 _v56415x0 _1e0c1nu9 _16d9qvcn _syaz1y58 _1rkwglyw _4cvxmr28 _19it1x13 _bfhkhp5a _1a3b1r31 _4fprglyw _5goinqa1 _9oik1r31 _1bnxglyw _jf4cnqa1 _1nrm1r31 _c2waglyw _1iohnqa1 _uizt1kdv _nt751r31 _49pcglyw _1hvw1o36 _1372tlke _7ehicw00 _1j5pglyw _1di629zg" tabindex="0"&gt;&lt;span class="_19itglyw _vchhusvi _r06hglyw _o5721jtm _1nmz9jpi _16d9qvcn _ca0qv77o _u5f31b66 _n3tdv77o _19bv1b66"&gt;&lt;span class="_19itglyw _vchhusvi _r06hglyw _1e0c1o8l _2hwx1b66 _kqswh2mm"&gt;&amp;nbsp;&lt;/span&gt;&lt;span class="_19itglyw _vchhusvi _r06hglyw"&gt;Laura Perkes, PR with Perkes (@prwithperkes) • Instagram profile&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;/span&gt;&lt;br&gt;LinkedIn: &lt;a title="http://www.linkedin.com/in/laura-perkes" href="http://www.linkedin.com/in/laura-perkes" class="_ymio1r31 _ypr0glyw _zcxs1o36 _mizu194a _1ah3dkaa _ra3xnqa1 _128mdkaa _1cvmnqa1 _4davt94y _4bfu1r31 _1hms8stv _ajmmnqa1 _vchhusvi _kqswh2mm _ect4ttxp _syaz13af _1a3b1r31 _4fpr8stv _5goinqa1 _f8pj13af _9oik1r31 _1bnxglyw _jf4cnqa1 _30l313af _1nrm1r31 _c2waglyw _1iohnqa1 _9h8h12zz _10531ra0 _1ien1ra0 _n0fx1ra0 _1vhv17z1"&gt;www.linkedin.com/in/laura-perkes&lt;/a&gt;&lt;/p&gt; &lt;p&gt;&lt;strong&gt;Free resource:&lt;/strong&gt;&lt;br&gt;Link coming soon.&lt;/p&gt; </description>

Simply Digital Marketing

Amy Atkinson @ The Femtrepreneur

From Best-Kept Secret to In-Demand: How PR Builds Real Authority feat. Laura Perkes

FEB 17, 202630 MIN
Simply Digital Marketing

From Best-Kept Secret to In-Demand: How PR Builds Real Authority feat. Laura Perkes

FEB 17, 202630 MIN

Description

In this episode, Amy is joined by PR strategist Laura Perkes to break down what PR really is – and why it’s one of the most underused tools for building authority and trust. Laura works with growth-focused entrepreneurs who already get results but still feel like a best-kept secret. Together, they explore why visibility feels uncomfortable, how fear of judgement keeps people playing small, and why PR only works when it’s strategic. Laura shares: The real reasons PR feels intimidating Why niche visibility beats big-name press How to pitch in a way journalists actually respond to Turning press features into assets that build trust and drive sales If you’re ready to stop blending in and start being recognised as the authority you already are, this episode is for you. Connect with Laura:Facebook:  Laura PerkesInstagram:  Laura Perkes, PR with Perkes (@prwithperkes) • Instagram profileLinkedIn: www.linkedin.com/in/laura-perkes Free resource:Link coming soon.