Digital Marketing Masters Podcast
Digital Marketing Masters Podcast

Digital Marketing Masters Podcast

Matt Rouse

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Digital Marketing Masters Podcast, brought to you by Hook Digital Marketing with your host, Bestselling Author, Matt Rouse. Actionable information and interviews with leading experts in AI, marketing, productivity, and business. Every show has a business-changing idea that you can use to grow your business and your profits.

Recent Episodes

The Dissonance Quadrilogy: Aaron Ryan's Voice Acting & Authorship in an AI World (258)
AUG 15, 2024
The Dissonance Quadrilogy: Aaron Ryan's Voice Acting & Authorship in an AI World (258)
<p>Welcome to episode 258 of the Digital Marketing Masters podcast with your host, Matt Rouse. In this episode, we are joined by Aaron Ryan, a celebrated voice actor and author of The Dissonance Quadrilogy. We dive into Aaron's extensive career in voice acting, which began in 1993, and discuss how the rapid advancements in AI technology are impacting the industry. Aaron shares his insights on the commoditization of voice-over work, the challenges posed by AI-generated voices, and his transition to becoming a full-time author.<br /><br />Aaron talks about the emotional nuances and unique qualities that human voice actors bring to their work, which #AI still struggles to replicate. We also explore the ethical and creative implications of AI in the arts, including writing and music. Aaron emphasizes the importance of embracing one's unique talents and adapting to industry changes while staying true to one's creative passions.<br /><br />We also touch on the practical aspects of self-publishing, the challenges of marketing books in a saturated market, and the importance of maintaining creative control. Aaron shares his rapid publishing timeline and the passion that drives his storytelling. Whether you're an aspiring voice actor, author, or just curious about the intersection of AI and creativity, this episode offers valuable insights and inspiration.<br /><br />Don't miss this engaging conversation filled with practical advice, personal anecdotes, and a deep dive into the future of creative industries in the age of AI.<br /><br />** Aaron knows we use a digital voiceover when talking about my book at the end of the show. Don't call me out, it's both ironic and designed to show the future we are moving to while most are unaware. Go read <a href="https://www.amazon.com/dp/B0CG7KMVK1" target="_blank">"Will AI Take My Job?" Available on Amazon</a>. <br /><br /><a href="https://www.amazon.com/dp/B0CG7KMVK1" target="_blank">Dissonance Quadrilogy</a> by Aaron Ryan<br /><a href="https://hookdm.com" target="_blank">Hook Digital Marketing</a><br /><br /><p>(00:03) Introduction and Guest Overview</p><p>(00:46) Impact of AI on Voice Acting</p><p>(04:22) Challenges in the Voice Over Industry</p><p>(10:35) AI in Creative Fields</p><p>(20:38) Adapting to Industry Changes</p><p>(28:12) Writing and Publishing Books</p><p>(39:28) Music and AI</p><p>(44:06) Closing Remarks</p><br /><p><a href="https://serve.podhome.fm/episodepage/digital-marketing-masters/the-dissonance-quadrilogy-aaron-ryans-voice-acting-authorship-in-an-ai-world-258" target="_blank" >https://serve.podhome.fm/episodepage/digital-marketing-masters/the-dissonance-quadrilogy-aaron-ryans-voice-acting-authorship-in-an-ai-world-258</a></p><br /><br /></p>
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46 MIN
Mastering Marketing Strategies with James Hipkin (257)
JUL 26, 2024
Mastering Marketing Strategies with James Hipkin (257)
<p>Welcome back to the Digital Marketing Masters podcast! In this episode, host Matt Rouse is joined by returning guest James Hipkin, author of "Journey to Success: Digital Marketing for Small Business Owners." James shares his insights on the importance of marketing strategy and how small business owners can navigate the overwhelming world of digital marketing.<br /><br />James discusses the principles of marketing that have stood the test of time and how they are still relevant today. He emphasizes the need for a clear strategy to cut through the noise and be relevant to what customers need. The conversation touches on the importance of website performance, clear messaging, and the pitfalls of focusing too much on aesthetics without a solid strategy.<br /><br />Matt and James also delve into the use of AI in marketing, sharing practical examples of how AI can assist in creating effective marketing strategies and content. They discuss the benefits of using AI tools to generate customer avatars, journey maps, and even color palettes for websites. The episode wraps up with a discussion on the future of AI in marketing and how small business owners can leverage these tools to stay competitive.<br /><br />Don't miss this insightful episode filled with practical tips and strategies for improving your digital marketing efforts. Whether you're a seasoned marketer or a small business owner just starting out, there's something valuable for everyone in this conversation.<br /><br /><a href="https://red8interactive.com/" target="_blank">Red8 Interactive</a> with James Hipkin. <br /><br />Matt Rouse, Hook Digital Marketing, and SMB Autopilot:<br /><a href="https://hookdm.com" target="_blank">https://hookdm.com</a><br /><a href="https://hookdm.ca" target="_blank">https://hookdm.ca</a></p>
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36 MIN