Digital Marketing Masters Podcast
Digital Marketing Masters Podcast

Digital Marketing Masters Podcast

Matt Rouse

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Episodes

Details

Digital Marketing Masters Podcast, brought to you by Hook Digital Marketing with your host, Bestselling Author, Matt Rouse. Actionable information and interviews with leading experts in AI, marketing, productivity, and business. Every show has a business-changing idea that you can use to grow your business and your profits.

Recent Episodes

Referral Strategies with Brandon Barnum
APR 19, 2024
Referral Strategies with Brandon Barnum
<p>The episode discusses the importance of referrals in business and how to systemize and automate the process to generate more referrals. The conversation emphasizes the value of trust, networking, and creating strong relationships with referral partners. Strategies for building referral networks and the impact of referrals on business growth are highlighted throughout the episode.<br /><br /><a href="https://ravingreferrals.com/brandonbarnum/" target="_blank">https://ravingreferrals.com/brandonbarnum/</a><br /><br /><a href="https://matthewrouse.com" target="_blank">https://matthewrouse.com</a>&nbsp;<br /><br /><p>(00:00:18) Introduction to the episode with host Matt Rouse and guest Brandon Farnham, CEO of hoa.com.</p><p>(00:01:00) Discussion on the sources of referrals and the lack of a consistent referral plan in businesses.</p><p>(00:02:03) Importance of investing in the referral process and the higher likelihood of hiring from referrals.</p><p>(00:03:47) Accelerating the trust process through referrals and the impact of trust on business relationships.</p><p>(00:05:17) Creating trust through referral partnerships and cross-marketing strategies.</p><p>(00:07:03) Differentiating networking from creating a referral partner blueprint for effective partnerships.</p><p>(00:08:51) Importance of documenting plans for accountability and commitment in referral partnerships.</p><p>(00:11:27) Marketing ethics and the importance of serving people rather than coercing them in business interactions.</p><br /><p><a href="https://serve.podhome.fm/digital-marketing-masters" target="_blank" >https://serve.podhome.fm/digital-marketing-masters</a></p><br /><br /><br /></p>
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22 MIN
Ben Albert's Strategy For Growth (253)
MAR 18, 2024
Ben Albert's Strategy For Growth (253)
<p>In this episode, host Matt Rouse interviews Ben Albert about his journey in starting a successful podcast and business in his hometown of <a href="https://podcasts.apple.com/us/podcast/real-business-connections/id1537115928" target="_blank">Rochester, New York</a>. Ben shares his story of being let go from his corporate job and how he used his skills and local connections to build a thriving podcast and marketing business. They discuss the importance of hyper-localization and adding value to a small audience, as well as the benefits of podcasting for networking and client acquisition.<br /><br />Show Links<br />Ben's Podcast: <a href="https://podcasts.apple.com/us/podcast/real-business-connections/id1537115928" target="_blank">https://podcasts.apple.com/us/podcast/real-business-connections/id1537115928</a><br /><a href="https://hookdm.com" target="_blank">Hook Digital Marketing</a><br /><a href="https://www.amazon.com/dp/B0CG7KMVK1" target="_blank">"Will AI Take My Job?" book.</a><br /><br /><p>(00:00:49) Ben's podcast and how he got started</p><p>(00:04:27) Monetizing a podcast through service-based business</p><p>(00:06:24) Finding an audience and clients in a local or niche market</p><p>(00:09:49) The importance of adding value and building relationships</p><p>(00:19:54) The long-term commitment and benefits of podcasting</p><p>(00:23:50) The potential of AI-generated content and its impact on marketing</p><br /><p><a href="https://serve.podhome.fm/episodepage/digital-marketing-masters/ben-alberts-strategy-for-growth-253" target="_blank" >https://serve.podhome.fm/episodepage/digital-marketing-masters/ben-alberts-strategy-for-growth-253</a></p><br /><p><a href="https://serve.podhome.fm/digital-marketing-masters" target="_blank" >https://serve.podhome.fm/digital-marketing-masters</a></p></p>
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34 MIN
AI Discussion With George Allen Miller, Author of Eugene J. McGilliguddy's Alien Detective Agency (251)
JAN 18, 2024
AI Discussion With George Allen Miller, Author of Eugene J. McGilliguddy's Alien Detective Agency (251)
<p>In this episode, I have the pleasure of talking with George Allen Miller, author of the science fiction book, Eugene J. McGilliguddy's Alien Detective Agency. George shares his insights into the role of AI in his novel and how it shapes the story. We also delve into the challenges and benefits of traditional publishing versus self-publishing. Join us as we explore the fascinating world of George's book and the creative process behind it.</p><p><br></p><p>During our conversation, George discusses the inspiration behind Eugene J. McGilliguddy's Alien Detective Agency and how he developed the concept of an AI-driven detective agency. He explains how AI technology plays a central role in the book, influencing the characters and driving the plot forward. We dive into the ethical implications of AI and its potential impact on society.</p><p><br></p><p>George shares his experiences with both traditional publishing and self-publishing. He highlights the advantages and disadvantages of each approach, including the creative control and financial considerations. We gain valuable insights into the publishing industry and the various paths authors can take to bring their work to readers.</p><p><br></p><p>If you're a fan of science fiction, AI, or the publishing industry, this episode is a must-listen. Join us as we explore the captivating world of Eugene J. McGilliguddy's Alien Detective Agency and gain a deeper understanding of the role of AI in storytelling.</p>
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38 MIN