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Digital Marketing Masters Podcast
Digital Marketing Masters Podcast

Digital Marketing Masters Podcast

Matt Rouse

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Episodes

Details

Digital Marketing Masters Podcast with your host, Bestselling Author, Matt Rouse. Actionable information and interviews with leading experts in AI, marketing, productivity, and business. Every show has a business-changing idea that you can use to grow your business and your profits.

Recent Episodes

The Future of Work: AI's Impact on HR and Staffing with Dan Friker (266)
MAR 21, 2025
The Future of Work: AI's Impact on HR and Staffing with Dan Friker (266)
<p>In this episode of Digital Marketing Masters, host Matt Rouse engages in a thought-provoking conversation with Dan Friker about the future of work and the impact of AI on various industries. Dan shares insights from his experience on the career advisory board for the College of Science and Engineering and discusses the implications of rising technologies on the workforce, from blue-collar to white-collar jobs. The discussion delves into how AI is transforming HR practices, including job descriptions, candidate selection, and interview processes, and the challenges of bias and efficiency in these systems.<br /><br />Dan and Matt explore the global landscape, highlighting examples from countries like Japan and India, where digital literacy and AI adoption are advancing rapidly. They discuss the paradox of efficiency and success in AI-driven recruitment and the potential for AI to revolutionize staffing models in industries like healthcare and agriculture. The conversation also touches on the broader implications of AI in the workplace, emphasizing the need for workers to adapt to new tools and technologies to remain competitive in the evolving job market.<br /><br />Dan Friker: <a href="https://www.linkedin.com/in/daniel-friker/" target="_blank">https://www.linkedin.com/in/daniel-friker/</a><br />Matt Rouse: <a href="https://www.linkedin.com/in/mattmrouse/" target="_blank">https://www.linkedin.com/in/mattmrouse/</a><br /><br /><p>(00:31) Introduction to the Future of Work</p><p>(01:05) Dan Fricker's Background and Passion</p><p>(02:12) AI's Impact on HR and Staffing</p><p>(05:04) Efficiency and Success Paradox in AI Hiring</p><p>(12:41) Bias and Challenges in AI Recruitment</p><p>(26:00) Blind Spots in Staffing and HR</p><p>(34:13) Future of Work and AI's Role</p><br /><p><a href="https://serve.podhome.fm/digital-marketing-masters" target="_blank" >https://serve.podhome.fm/digital-marketing-masters</a></p></p>
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38 MIN
The Future of Work and AI with Ethan Holland (265)
FEB 27, 2025
The Future of Work and AI with Ethan Holland (265)
<p>In this episode of the Digital Marketing Masters podcast, host Matt Rouse welcomes Ethan Holland, an expert in AI and digital transformation. <br /><br />Ethan's AI News: <br /><a href="https://ethanbholland.com/category/this-week-in-ai/" target="_blank">https://ethanbholland.com/category/this-week-in-ai/</a><br /><br />AI Local Marketing for SMBs: <a href="https://smbautopilot.ai" target="_blank">https://smbautopilot.ai</a>&nbsp;<br /><br /><p><a href="https://serve.podhome.fm/digital-marketing-masters" target="_blank" >https://serve.podhome.fm/digital-marketing-masters</a></p><br /><br /><p>(00:00:02) Introduction and Guest Welcome</p><p>(00:01:09) Ethan Holland's Career Journey</p><p>(00:02:11) AI and Its Impact on Marketing</p><p>(00:04:32) AI's Role in Marketing Strategy</p><p>(00:06:21) SEO and AI: The Future of Search</p><p>(00:12:01) AI's Impact on the Workforce</p><p>(00:18:01) The Future of AI and AGI</p><p>(00:31:10) AI in Video and Image Creation</p><p>(00:45:18) AI's Influence on Social Media</p><p>(01:01:18) The Future of AI: Blind Spots and Opportunities</p><br /><br />They discuss Ethan's extensive background in legacy media and his passion for AI, highlighting his blog that tracks AI developments with over 21,800 organized links. The conversation delves into the (now) release of GPT 4.5 and the potential of GPT 5, exploring how AI tools might evolve from tactical aids to strategic decision-makers in marketing.<br /><br />Ethan shares insights into the future of work, suggesting that while AI might disrupt certain industries, it could also augment human capabilities, particularly in creative and strategic roles. They discuss the potential for AI to level the playing field by providing expertise across various domains, but also the challenges of widespread adoption and the risk of job displacement.<br /><br />The discussion shifts to the impact of AI on social media and content creation, pondering whether AI-generated content could overshadow human creativity. They explore the implications of AI in video and image generation, with Ethan highlighting advancements in image-to-video technology and the potential for AI to transform media production.<br /><br />Matt and Ethan also touch on the societal implications of AI, including the concept of universal basic income as a response to potential job losses. They consider the global distribution of AI technology and the importance of ensuring access to AI tools across different regions.<br /><br />Finally, they discuss the future of AI in customer service and the potential for AI to enhance user experiences by providing efficient and personalized interactions. Ethan emphasizes the importance of embracing AI's multimodal capabilities, suggesting that vision and audio integration will be key to future developments.<br /><br /><br /><br /></p>
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66 MIN
Software On-Demand with Matt Rouse (264)
FEB 6, 2025
Software On-Demand with Matt Rouse (264)
<p>In this episode of Digital Marketing Masters, host Matt Rouse explores the revolutionary concept of software on-demand, powered by AI. He discusses how this technology is transforming the way businesses operate by allowing them to generate custom software instantly, tailored to specific needs without the hassle of traditional software subscriptions.<br /><br />The episode outlines ten ways software on demand is changing the business landscape, including improved data security, real-time optimization, and the ability to adapt swiftly to new challenges. Matt emphasizes the competitive edge businesses can gain by utilizing AI to solve problems on the fly and create new revenue opportunities.<br /><br />Listeners are encouraged to rethink their approach to software and consider the potential of AI-driven solutions to enhance productivity and efficiency. Matt concludes by reiterating the transformative power of software on demand and its role in the future of work.<br /><br /><p>(00:16) AI Revolutionizing Business</p><p>(01:09) Software on Demand Explained</p><p>(02:45) Transforming Work with AI Tools</p><p>(06:42) Customizing Software for Business Needs</p><p>(09:12) Competitive Edge and Adaptation</p><p>(12:19) Revenue Opportunities and Software Updates</p><br /><p><a href="https://serve.podhome.fm/episodepage/digital-marketing-masters/264" target="_blank" >https://serve.podhome.fm/episodepage/digital-marketing-masters/264</a></p><br /><p><a href="https://serve.podhome.fm/digital-marketing-masters" target="_blank" >https://serve.podhome.fm/digital-marketing-masters</a></p><br /><br />Hook Digital Marketing:<br /><a href="https://hookdm.com" target="_blank">https://hookdm.com</a><br /><a href="https://hookdm.ca" target="_blank">https://hookdm.ca</a><br /><br />Want Matt as a speaker or guest? <a href="https://matthewrouse.com" target="_blank">https://matthewrouse.com</a><br />SMB Autopilot: <a href="https://SMBAutopilot.ai" target="_blank">https://SMBAutopilot.ai</a> <br />Sim Theory: <a href="https://simtheory.ai" target="_blank">https://simtheory.ai</a><br /><br /></p>
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16 MIN
Navigating Populism and AI with Paul Summerville (263)
JAN 17, 2025
Navigating Populism and AI with Paul Summerville (263)
In this episode of Digital Marketing Masters, host Matt Rose welcomes Paul Summerville, co-author of "Reclaiming Populism: How Economic Fairness Can Win Back Disenchanted Voters." Paul shares insights from his book, co-written with Eric Protzer, exploring the impact of economic fairness on political landscapes and voter disenchantment. The discussion delves into Paul's personal journey from academia to finance, highlighting how societal structures in countries like Canada provided opportunities that shaped his career.<br /><br />Paul explains the research behind the book, focusing on the correlation between low social mobility and susceptibility to radical populism in countries like the UK and the US. He emphasizes the importance of economic fairness as a solution to reclaim disenchanted voters, advocating for policies that promote equal opportunity and fair outcomes.<br /><br />The conversation also touches on the role of social media and misinformation in amplifying populist sentiments, and the challenges of addressing these issues in high-income countries. Matt and Paul discuss the potential of AI and technological advancements to reshape economies, stressing the need for political systems to adapt and prioritize economic fairness.<br /><br />As they explore the future of work and the impact of AI, Paul and Matt consider the necessity of universal basic income to support those displaced by technological changes. They highlight the importance of embracing innovation and understanding the rapid pace of technological evolution.<br /><br />Throughout the episode, Paul shares anecdotes from his political experiences and insights into how societies can navigate the challenges posed by economic and technological disruptions. The episode concludes with a discussion on the importance of storytelling and communication in addressing complex societal issues.<br /><br /><br /><br /><br /><br /><h1>Reclaiming Populism: How Economic Fairness Can Win Back Disenchanted Voters</h1><a href="https://www.amazon.com/Reclaiming-Populism-Economic-Fairness-Disenchanted/dp/1509548114" target="_blank">https://www.amazon.com/Reclaiming-Populism-Economic-Fairness-Disenchanted/dp/1509548114</a><br /><br />Hook Digital Marketing<br /><a href="https://hookdm.com" target="_blank">https://hookdm.com</a><br /><a href="https://hookdm.ca" target="_blank">https://hookdm.ca</a><br /><br />Kanji Accelerator<br /><a href="https://kanjiaccelerator.com" target="_blank">https://kanjiaccelerator.com</a><br /><br /><br /><br /><br /><br /><br />
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61 MIN
Corbett Drummey AI in Content Creation & Insights from LTX Studio (262)
JAN 9, 2025
Corbett Drummey AI in Content Creation & Insights from LTX Studio (262)
<p>In this episode of Digital Marketing Masters, host Matt Rouse welcomes Corbett Drummy from <a href="https://www.lightricks.com/" target="_blank">Lightricks</a> to discuss the intersection of AI and digital marketing. Corbett, co-founder and former CEO of Popular Pays, shares his journey with Lightricks, known for popular apps like Facetune, and their new AI video product, LTX Studio. The conversation delves into the innovative use of AI in content creation, highlighting how tools like Facetune are used for AI-generated images and localized landing pages to boost marketing efforts.<br /><br />Corbett and Matt explore the democratization of content creation through AI, emphasizing how small to medium-sized businesses can leverage these tools to enhance their marketing strategies. They discuss the challenges and opportunities AI presents, particularly in maintaining character consistency in video models and the rapid pace of AI advancements.<br /><br />The discussion also touches on the evolving landscape of social media platforms, the potential for AI-generated content to revolutionize advertising, and the importance of focusing on practical use cases for AI technology. Corbett shares insights into the development of LTX Studio, a tool designed for storyboarding and pre-visualizing video content, and the broader implications of AI in content creation.<br /><br />As the episode wraps up, Matt and Corbett reflect on the future of AI in marketing and content creation, considering the potential for new platforms and the ongoing evolution of digital media. Corbett invites listeners to explore Lightricks' suite of products and connect with him on social media for further discussions.<br /><br /><p>(00:11) Introduction to Corbett Drummy and Lightricks</p><p>(01:07) AI in Video Editing: LTX Studio</p><p>(03:11) AI in Marketing and Content Creation</p><p>(07:01) Building Products with AI: Challenges and Opportunities</p><p>(10:00) Consistency in AI Video Models</p><p>(17:38) The Content Singularity and Future of AI</p><p>(25:04) Algorithmic Feeds and Content Discovery</p><p>(32:39) The Future of AI in Content Creation</p><p>(37:01) Regulatory Challenges and Innovation in AI</p><p>(41:22) Conclusion and Contact Information</p><br /><br /><p>Looking for a podcast guest? <a href="https://matthewrouse.com" target="_blank">Author Matt Rouse</a></p><p><a href="https://hookdm.com" target="_blank">Hook Digital Marketing</a> | <a href="https://hookdm.ca" target="_blank">Hook Digital Marketing Canada</a></p><p>Need a short link? Link in Bio? You can use <a href="https://hookto.us" target="_blank">Hook2Us</a>!</p></p>
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43 MIN