Digital Marketing Masters Podcast
Digital Marketing Masters Podcast

Digital Marketing Masters Podcast

Matt Rouse

Overview
Episodes

Details

Digital Marketing Masters Podcast with your host, Bestselling Author, Matt Rouse. Actionable information and interviews with leading experts in AI, marketing, productivity, and business. Every show has a business-changing idea that you can use to grow your business and your profits.

Recent Episodes

Reddit to Revenue: Mining Customer Signals Using AI with Kay Allison (276)
DEC 2, 2025
Reddit to Revenue: Mining Customer Signals Using AI with Kay Allison (276)
<p>In this episode of Digital Marketing Masters, I sit down with product development and consumer insights expert Kay Allison to explore how AI can supercharge audience research and product innovation. We discuss why so many entrepreneurs (and big brands) mistakenly project their own preferences onto customers, how to recognize different decision-making styles and motivations, and the importance of uncovering real human conflicts—those tension points between what people want and what’s available. Kaye shares practical, low-cost methods to mine authentic customer conversations from Reddit, reviews, and social platforms, plus how to structure prompts for AI tools to identify segments, surface unmet needs, and turn messy qualitative data into actionable insights.<br /><br />We also dive into advanced and “poor man’s” workflows: using Reddit’s Answers, exporting forum threads into docs, and uploading them to AI for synthesis; directing models to targeted sources and timeframes; and crafting context-rich prompts that specify role, data, output, and formatting. Kaye outlines a replicable prompt framework and offers her custom GPT for sorting customer data. We wrap by connecting these skills to broader problem-solving—from consumer research to complex health contexts—while emphasizing ethical use and the power of better questions to get better answers.<br /><br />Kay: <a href="https://kayallison.com/" target="_blank">https://kayallison.com/</a><br /><p><a href="https://serve.podhome.fm/episodepage/digital-marketing-masters/276" target="_blank" >https://serve.podhome.fm/episodepage/digital-marketing-masters/276</a></p><br /><p>(00:02) Opening and guest introduction: Kaye Allison</p><p>(01:27) Kaye’s one‑breath background and philosophy on consumer insight</p><p>(03:06) Entrepreneurs are not their customers: assumptions and humility</p><p>(04:28) Different decision styles and motivations beyond business growth</p><p>(06:13) Moving past basic AI use cases to learn your audience</p><p>(06:35) Mining Reddit and reviews; social listening with AI</p><p>(10:08) Hands‑on with Reddit Answers and broadening competitive sets</p><p>(11:32) Scrappy workflows: collecting posts and analyzing with AI</p><p>(12:07) Low‑cost tools, brand mentions, and what to ask AI</p><p>(12:32) Finding conflicts, segments, and gaps in consumer data</p><p>(14:10) Directing AI research: where to look and time windows</p><p>(16:01) Human nuance vs aggregates; walls around data sources</p><p>(18:36) Fragmented health data and DIY analysis with AI</p><p>(21:01) Asking better questions: from focus groups to prompting</p><p>(23:04) Context engineering and prompt structure best practices</p><p>(26:06) Non‑diagnostic framing and advocating with your doctor</p><p>(27:33) How to contact Kaye and her custom GPT offer</p><br /><p>Looking for a podcast guest? <a href="https://matthewrouse.com" target="_blank">Author Matt Rouse</a><br /><a href="https://hookdm.com" target="_blank">Hook Digital Marketing</a> | <a href="https://hookdm.ca" target="_blank">Hook Digital Marketing Canada</a><br />Market your local business on autopilot: <a href="https://smbautopilot.ai" target="_blank">SMB Autopilot</a></p></p> <p>Looking for a podcast guest? <a href="https://matthewrouse.com" target="_blank">Author Matt Rouse</a><br /><a href="https://hookdm.com" target="_blank">Hook Digital Marketing</a> | <a href="https://hookdm.ca" target="_blank">Hook Digital Marketing Canada</a><br />Market your local business on autopilot: <a href="https://smbautopilot.ai" target="_blank">SMB Autopilot</a></p>
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30 MIN
Is Your Automation Removing Humanness? with George Bryant (275)
NOV 4, 2025
Is Your Automation Removing Humanness? with George Bryant (275)
<p>In this episode of Digital Marketing Masters, I chat with George Bryant (The Mind of George) about the balance between AI automation and human connection in business. George shares wild stats from his podcasting journey, why “user‑generated keynotes” beat rehearsed scripts, and how doubling down on principles and values outlasts fast‑changing tactics. We dig into the real end goal behind most tech and automation, giving people time back. And why removing the “secret ingredient” (you) can stall growth. From customer journeys to local SMB automation, we explore what to automate (the admin and repetitive tasks) and what to keep human (coaching, trust, nuance, and community). We also talk AI’s exponential pace, robotics already in the real world, and the growing demand for authentic relationships, plus a few tales from the chicken coop that remind us business is ultimately people to people. If you’re wrestling with how to apply AI without erasing your voice, this conversation maps a practical path: automate the parts nobody misses so you can show up more where it matters. Principles over platforms, relationships overreach, and human magic at the heart of modern marketing.<br /><br />Resources and links mentioned: <br /><br />George Bryant: <a href="https://mindofgeorge.com" target="_blank">https://mindofgeorge.com</a>&nbsp;<br /><br /><p><a href="https://serve.podhome.fm/episodepage/digital-marketing-masters/275" target="_blank" >https://serve.podhome.fm/episodepage/digital-marketing-masters/275</a></p><br /><p><a href="https://serve.podhome.fm/digital-marketing-masters" target="_blank" >https://serve.podhome.fm/digital-marketing-masters</a></p><br /><br /><p>Looking for a podcast guest? <a href="https://matthewrouse.com" target="_blank">Author Matt Rouse</a><br /><a href="https://hookdm.com" target="_blank">Hook Digital Marketing</a> | <a href="https://hookdm.ca" target="_blank">Hook Digital Marketing Canada</a><br />Market your local business on autopilot: <a href="https://smbautopilot.ai" target="_blank">SMB Autopilot</a></p><br /><br /><br /></p> <p>Looking for a podcast guest? <a href="https://matthewrouse.com" target="_blank">Author Matt Rouse</a><br /><a href="https://hookdm.com" target="_blank">Hook Digital Marketing</a> | <a href="https://hookdm.ca" target="_blank">Hook Digital Marketing Canada</a><br />Market your local business on autopilot: <a href="https://smbautopilot.ai" target="_blank">SMB Autopilot</a></p>
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38 MIN
The Worst Kept Secret of Success with Mark Dulaney (274)
OCT 8, 2025
The Worst Kept Secret of Success with Mark Dulaney (274)
<p>In this episode of Digital Marketing Masters, I sit down with execution coach Mark Dulaney from the School of Execution to unpack the “worst kept secret” of success: doing the work boldly, consistently, effectively and getting a little better every day. We explore why most people stall at “good enough,” how to apply critical self-review to improve faster, and why intention, accountability, and doing what’s required (not just what’s comfortable) separate achievers from the average. Mark shares his drill-sergeant-for-hire approach, the importance of facing rejection, and how improving your body can be the gateway to better execution in business, relationships, and life.<br /><br />We also dig into practical AI use: the role of context in prompts, using AI as a tough-love thinking partner, and leveraging it to clarify complex ideas without outsourcing your judgment. From iterating on processes and shipping the book you’ll actually use, to surrounding yourself with people who push you higher, this conversation is a candid blueprint for building momentum, overcoming avoidance, and choosing to be victorious over your past every single day. Resources and communities mentioned include Mark’s School of Execution, Ben Albert’s Grow Getters, and Audrey Quan’s group for marketing agencies.<br /><br /><br /></p> <p>Looking for a podcast guest? <a href="https://matthewrouse.com" target="_blank">Author Matt Rouse</a><br /><a href="https://hookdm.com" target="_blank">Hook Digital Marketing</a> | <a href="https://hookdm.ca" target="_blank">Hook Digital Marketing Canada</a><br />Market your local business on autopilot: <a href="https://smbautopilot.ai" target="_blank">SMB Autopilot</a></p>
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32 MIN
AI, Authors, and Voice Acting. Round Two with Aaron Ryan (273)
OCT 1, 2025
AI, Authors, and Voice Acting. Round Two with Aaron Ryan (273)
<p>In this episode of Digital Marketing Masters, I sit down with returning guest Aaron Ryan—author, voice actor, musician, and now 35-book veteran—to dig into the turbulent crossroads of creative work and AI. We talk candidly about toxicity and gatekeeping in the voiceover community, why Aaron stepped back from coaching, and how that decision unleashed a surge of creativity across fiction and music. We dive deep into AI’s disruptive impact on voice acting, translation, and publishing; the ethics and legal gray areas around voice cloning and training data; and the real-world risks surrounding impersonation scams, spammy book “marketing,” and parasocial AI relationships. Aaron shares insights from his latest releases, including The Phoenix Experiment and the ever-expanding Dissonance series, while I offer updates on my new book, Will AI Take My Job Too, and the whirlwind pace of AI developments creators must navigate. It’s a frank conversation about protecting creators, using AI responsibly, and finding the line between innovation and exploitation.<br /><br />We also explore practical ways authors can focus on their craft—hiring help, building communities on platforms like BlueSky, and embracing tools that amplify (not replace) human creativity. From fair use debates to the future of royalties and open-source models, this episode is a reality check and a roadmap for storytellers working in the age of intelligent machines.<br /><br /><p>(00:01) Welcome back and guest intro: author-voice actor Aaron Ryan</p><p>(00:46) From tetralogy to hexology: expanding the Dissonance series</p><p>(01:16) Reunions, life updates, and catching up</p><p>(03:07) Career snapshot: voice acting full-time and leaving coaching</p><p>(04:10) Toxic gatekeeping vs. quality bars in voice over</p><p>(06:25) AI’s impact on voice acting and licensing your voice</p><p>(08:11) Voice cloning risks, misuse, and legal gray areas</p><p>(10:14) AI lawsuits, fair use debates, and training data</p><p>(16:05) Derivative works, royalties, and who gets paid</p><p>(18:31) Music royalty realities and quoting lyrics in books</p><p>(19:29) Runaway AI progress and superintelligence concerns</p><p>(23:20) Fiction mirrors fears: Phoenix Experiment and AGI Next</p><p>(25:47) Scammers targeting authors and creators</p><p>(29:49) Fighting spam with AI and ethical gray zones</p><p>(33:24) Automation abuse, impersonation scams, and loneliness</p><p>(38:08) Open-source AI vs. safety tools; hopes for human-made work</p><p>(39:40) Let creators create: hiring marketers and using AI well</p><p>(41:02) Where to find Aaron’s books and communities</p><p>(41:43) Wrap-up and playful outro banter</p><br /><p><a href="https://serve.podhome.fm/episodepage/digital-marketing-masters/273" target="_blank" >https://serve.podhome.fm/episodepage/digital-marketing-masters/273</a></p><br /><p><a href="https://serve.podhome.fm/digital-marketing-masters" target="_blank" >https://serve.podhome.fm/digital-marketing-masters</a></p><br /><br /></p> <p>Looking for a podcast guest? <a href="https://matthewrouse.com" target="_blank">Author Matt Rouse</a><br /><a href="https://hookdm.com" target="_blank">Hook Digital Marketing</a> | <a href="https://hookdm.ca" target="_blank">Hook Digital Marketing Canada</a><br />Market your local business on autopilot: <a href="https://smbautopilot.ai" target="_blank">SMB Autopilot</a></p>
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42 MIN
AI & Media +Nerdcasting with Nathan Fletcher (271)
JUL 23, 2025
AI & Media +Nerdcasting with Nathan Fletcher (271)
<p>In this engaging episode of Digital Marketing Masters, host Matt Rouse welcomes Nathan Fletcher, also known as Uncle Nene from Uncle Nay Nay's Nerdcast. They dive into the world of creative work and the challenges of marketing it in today's digital landscape. Nathan shares his journey from a career in marketing and production to starting his own podcast focused on science fiction and fantasy. The conversation touches on the importance of community, the struggles of self-promotion, and the evolving role of AI in creative processes.<br /><br />Matt and Nathan explore the intersection of creativity and technology, discussing how AI can assist in content creation and distribution. They share insights on leveraging AI tools for research, idea generation, and even creating visual content. The episode also delves into the potential of AI to revolutionize media operations and the importance of adapting to technological advancements. Whether you're a creative professional or just curious about the future of digital marketing, this episode offers valuable perspectives on navigating the ever-changing landscape.<br /><br /><p>(00:00) Introduction to the Episode</p><p>(00:29) Nathan Fletcher's Background and Career</p><p>(01:49) The Reality of Marketing Creative Work</p><p>(03:54) Starting a Podcast: Uncle Nene's Nerdcast</p><p>(05:00) Challenges in the Creative Industry</p><p>(09:55) The Importance of Iteration in Creativity</p><p>(13:48) Distribution Challenges for Creatives</p><p>(15:20) Advice for Marketing Creative Work</p><p>(20:39) Podcasting as a Marketing Tool</p><p>(26:04) Automation and AI in Creative Processes</p><p>(33:59) Exploring Different Mediums for Storytelling</p><p>(39:01) AI's Impact on Media and Content Creation</p><p>(46:52) The Future of AI in Media Operations</p><p>(50:00) The Shift in Media Asset Management</p><br /><p><a href="https://serve.podhome.fm/digital-marketing-masters" target="_blank" >https://serve.podhome.fm/digital-marketing-masters</a></p><br /><br /><a href="https://www.youtube.com/@UncleNayNaysNerdcast/videos" target="_blank">https://www.youtube.com/@UncleNayNaysNerdcast/videos</a><br /><br /><p>Looking for a podcast guest? <a href="https://matthewrouse.com" target="_blank">Author Matt Rouse</a><br /><a href="https://hookdm.com" target="_blank">Hook Digital Marketing</a> | <a href="https://hookdm.ca" target="_blank">Hook Digital Marketing Canada</a><br />Market your local business on autopilot: <a href="https://smbautopilot.ai" target="_blank">SMB Autopilot</a></p></p> <p>Looking for a podcast guest? <a href="https://matthewrouse.com" target="_blank">Author Matt Rouse</a><br /><a href="https://hookdm.com" target="_blank">Hook Digital Marketing</a> | <a href="https://hookdm.ca" target="_blank">Hook Digital Marketing Canada</a><br />Market your local business on autopilot: <a href="https://smbautopilot.ai" target="_blank">SMB Autopilot</a></p>
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53 MIN