Digital Marketing Masters Podcast
Digital Marketing Masters Podcast

Digital Marketing Masters Podcast

Matt Rouse

Overview
Episodes

Details

Digital Marketing Masters Podcast, brought to you by Hook Digital Marketing with your host, Bestselling Author, Matt Rouse. Actionable information and interviews with leading experts in AI, marketing, productivity, and business. Every show has a business-changing idea that you can use to grow your business and your profits.

Recent Episodes

Jay Melone: Stop Trading Time for Money (261)
NOV 26, 2024
Jay Melone: Stop Trading Time for Money (261)
<p>In this episode of Digital Marketing Masters, host Matt Rouse welcomes Jay Melone, a seasoned entrepreneur with over 15 years of experience. Jay shares his journey from being a business owner who traded time for money to creating a sustainable business model that leverages digital products. He discusses the challenges he faced in transitioning from active consulting to developing toolkits that clients could purchase and use independently. This shift not only helped him manage burnout but also streamlined his marketing and sales funnel, proving his expertise in a more scalable way.<br /><br />Jay explains how he packaged his consulting frameworks into products, allowing clients to access his expertise without his direct involvement. This approach not only generated passive income but also served as a marketing tool, leading to more significant consulting opportunities. He emphasizes the importance of proving expertise and automating parts of the lead generation process to focus on high-value clients.<br /><br />Matt and Jay discuss the common challenges faced by coaches and consultants in moving away from hourly work, including the fear of giving away too much value and the lack of guidance on creating scalable products. Jay shares insights on how to identify and package services into products that can be sold at higher volumes, thus freeing up time for more lucrative projects.<br /><br />The conversation also touches on the role of AI in business, with Jay highlighting its use as a thought partner and a tool for systematizing and automating tasks. He shares his vision of creating tools that help business owners generate ideas for productized offers without needing to master AI prompts.<br /><br />Listeners are encouraged to visit Jay's website, <a href="https://profitladder.net" target="_blank">profitladder.net</a>, for more resources and to subscribe to his newsletter for ongoing strategies and insights.<br /><br /><a href="https://matthewrouse.com" target="_blank">https://matthewrouse.com</a><br /><a href="https://hookdm.com" target="_blank">https://hookdm.com</a><br /><a href="https://hookdm.ca" target="_blank">https://hookdm.ca</a>&nbsp;<br /><br /><br /></p>
play-circle
25 MIN
Mastering Google Ads with Dan Wood (260)
NOV 8, 2024
Mastering Google Ads with Dan Wood (260)
<p>In this episode of Digital Marketing Masters, host Matt Rouse welcomes Dan Wood to discuss the intricacies and common pitfalls of Google Ads for small and medium-sized business owners. They dive into the challenges many businesses face with Google Ads, often finding themselves spending money without seeing returns. Dan shares his expertise in troubleshooting and optimizing ad accounts, starting with the crucial step of setting up conversion tracking correctly. He explains how conversion tracking helps Google Ads understand valuable actions taken by visitors, which is essential for optimizing ad performance.<br /><br />Matt and Dan also explore the importance of proper location targeting in Google Ads. They discuss how businesses can waste money by targeting the wrong geographical areas and provide insights on how to set up location targeting effectively. The conversation highlights the significance of understanding the difference between targeting people "in or interested in" a location versus those "recently in" a location.<br /><br />Furthermore, they emphasize the importance of having a robust follow-up process once leads are generated. Dan shares real-life examples of businesses losing potential customers due to poor lead management and the lack of a systematic approach to handling inquiries. They discuss the decay of lead value over time and the necessity of quick responses to maximize conversion rates.<br /><br />The episode concludes with a discussion on the future of AI in lead management and customer interaction, highlighting the potential for AI agents to streamline processes and improve customer service. Matt and Dan agree on the importance of having a well-defined process for managing leads and continuously optimizing it to enhance business performance.</p>
play-circle
40 MIN
Turn Your Book or Document into a Podcast in Minutes (259)
SEP 21, 2024
Turn Your Book or Document into a Podcast in Minutes (259)
<p>Matt shares his experience using capabilities of Google's Notebook LM to generate a podcast episode based on his book, "PEERtainment," in just minutes.&nbsp;<br /><br />The generated podcast delves into his book's insights on the evolving landscape of social media and content creation, emphasizing the shift towards "PEERtainment"—professional quality content created by everyday people. And you won't believe it wasn't written by human hands.<br /><br />The hosts discuss the democratization of media and how creators no longer need millions of followers to make an impact. They highlight the importance of audience retention, watch time, and session time in the new content world, offering practical tips on how to hook viewers and keep them engaged. The episode also covers the role of AI in content creation, suggesting that AI can enhance rather than replace human creativity.<br /><br />Listeners are encouraged to embrace their unique voice and connect authentically with their audience. Matt provides actionable advice for content creators, including knowing your audience, leveraging curiosity, comedy, and connection, and using AI tools to expand reach. The episode concludes with a reminder that consistency and authenticity are key to success in the purtainment era.</p>
play-circle
13 MIN
The Dissonance Quadrilogy: Aaron Ryan's Voice Acting & Authorship in an AI World (258)
AUG 15, 2024
The Dissonance Quadrilogy: Aaron Ryan's Voice Acting & Authorship in an AI World (258)
<p>Welcome to episode 258 of the Digital Marketing Masters podcast with your host, Matt Rouse. In this episode, we are joined by Aaron Ryan, a celebrated voice actor and author of The Dissonance Quadrilogy. We dive into Aaron's extensive career in voice acting, which began in 1993, and discuss how the rapid advancements in AI technology are impacting the industry. Aaron shares his insights on the commoditization of voice-over work, the challenges posed by AI-generated voices, and his transition to becoming a full-time author.<br /><br />Aaron talks about the emotional nuances and unique qualities that human voice actors bring to their work, which #AI still struggles to replicate. We also explore the ethical and creative implications of AI in the arts, including writing and music. Aaron emphasizes the importance of embracing one's unique talents and adapting to industry changes while staying true to one's creative passions.<br /><br />We also touch on the practical aspects of self-publishing, the challenges of marketing books in a saturated market, and the importance of maintaining creative control. Aaron shares his rapid publishing timeline and the passion that drives his storytelling. Whether you're an aspiring voice actor, author, or just curious about the intersection of AI and creativity, this episode offers valuable insights and inspiration.<br /><br />Don't miss this engaging conversation filled with practical advice, personal anecdotes, and a deep dive into the future of creative industries in the age of AI.<br /><br />** Aaron knows we use a digital voiceover when talking about my book at the end of the show. Don't call me out, it's both ironic and designed to show the future we are moving to while most are unaware. Go read <a href="https://www.amazon.com/dp/B0CG7KMVK1" target="_blank">"Will AI Take My Job?" Available on Amazon</a>. <br /><br /><a href="https://www.amazon.com/dp/B0CG7KMVK1" target="_blank">Dissonance Quadrilogy</a> by Aaron Ryan<br /><a href="https://hookdm.com" target="_blank">Hook Digital Marketing</a><br /><br /><p>(00:03) Introduction and Guest Overview</p><p>(00:46) Impact of AI on Voice Acting</p><p>(04:22) Challenges in the Voice Over Industry</p><p>(10:35) AI in Creative Fields</p><p>(20:38) Adapting to Industry Changes</p><p>(28:12) Writing and Publishing Books</p><p>(39:28) Music and AI</p><p>(44:06) Closing Remarks</p><br /><p><a href="https://serve.podhome.fm/episodepage/digital-marketing-masters/the-dissonance-quadrilogy-aaron-ryans-voice-acting-authorship-in-an-ai-world-258" target="_blank" >https://serve.podhome.fm/episodepage/digital-marketing-masters/the-dissonance-quadrilogy-aaron-ryans-voice-acting-authorship-in-an-ai-world-258</a></p><br /><br /></p>
play-circle
46 MIN
Mastering Marketing Strategies with James Hipkin (257)
JUL 26, 2024
Mastering Marketing Strategies with James Hipkin (257)
<p>Welcome back to the Digital Marketing Masters podcast! In this episode, host Matt Rouse is joined by returning guest James Hipkin, author of "Journey to Success: Digital Marketing for Small Business Owners." James shares his insights on the importance of marketing strategy and how small business owners can navigate the overwhelming world of digital marketing.<br /><br />James discusses the principles of marketing that have stood the test of time and how they are still relevant today. He emphasizes the need for a clear strategy to cut through the noise and be relevant to what customers need. The conversation touches on the importance of website performance, clear messaging, and the pitfalls of focusing too much on aesthetics without a solid strategy.<br /><br />Matt and James also delve into the use of AI in marketing, sharing practical examples of how AI can assist in creating effective marketing strategies and content. They discuss the benefits of using AI tools to generate customer avatars, journey maps, and even color palettes for websites. The episode wraps up with a discussion on the future of AI in marketing and how small business owners can leverage these tools to stay competitive.<br /><br />Don't miss this insightful episode filled with practical tips and strategies for improving your digital marketing efforts. Whether you're a seasoned marketer or a small business owner just starting out, there's something valuable for everyone in this conversation.<br /><br /><a href="https://red8interactive.com/" target="_blank">Red8 Interactive</a> with James Hipkin. <br /><br />Matt Rouse, Hook Digital Marketing, and SMB Autopilot:<br /><a href="https://hookdm.com" target="_blank">https://hookdm.com</a><br /><a href="https://hookdm.ca" target="_blank">https://hookdm.ca</a></p>
play-circle
36 MIN