Her Empire Builder Show with Tina Tower

In this reflective and inspiring solo episode, Tina Tower shares her most impactful business and personal lessons from 2025. As the year draws to a close, Tina pulls back the curtain to reveal the decisions, pivots, and strategies that led to her most expansive, profitable, and joy-filled year to date. Key Topics Covered Design Your Business Around What Matters: Tina Tower emphasizes aligning your business to your values and lifestyle goals, highlighting how she achieved the best balance ever this year. Information Courses Are Dead: There's a major industry shift; pure information is now easily accessible via AI. What sells is transformation, accountability, and live, high-touch elements tailored for true results. AI Is a Game Changer: Tina Tower leaned heavily into AI, streamlining operations and freeing up more time for client connection and creativity. She discusses specific tools (Delphi, Freepik, custom GPTs) and how they enhanced delivery and impact. Brand Consolidation for Simplicity: After experimenting with multiple spin-off brands, she consolidated everything back under Her Empire Builder for clarity and ease—making the customer experience and promotions much simpler. Small But Mighty Team: Tina Tower optimized her team to just a few core members, focusing on high trust, strong culture, and prioritizing profitability and lifestyle over scale. Evergreen Funnels & Consistent Revenue: Significant investment and effort in building robust evergreen funnels and leveraging affiliate sales have enabled consistent revenue throughout the year, reducing launch dependence. Prioritizing Health & Energy: Personal wellbeing had a transformative ripple effect on her business performance, boundaries, and overall happiness. Strong Boundaries Create Greater Joy: Being intentional and sometimes "selfish" with time and commitments allowed Tina Tower to focus energy where it mattered most. Travel & Creativity: A year rich with travel (both for work and leisure) fuelled creativity and underscored the importance of enjoying success along the journey—not just at "retirement." Intimate Masterminds Are Most Impactful: Smaller groups and deeper connections have delivered more value both for members and for Tina's fulfillment as a coach. As you reflect on these lessons, let them be an invitation to design a business and a life that feels both profitable and deeply fulfilling. 2025 proved that success isn't about doing more, but about doing what matters with clarity, intention, and joy. As you move into a new year, may Tina's insights remind you that you can simplify, elevate, and still create extraordinary impact. The future is bright, and the best chapters are yet to be written. Resources Mentioned: Entrepreneurs Holiday Survival Guide: https://www.herempirebuilder.com/break Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder

The holidays are fast approaching, and Tina Tower is here with a special survival guide for entrepreneurs who want to enjoy the festive season without letting their businesses fall apart. In this episode, Tina Tower breaks down how she transitioned from working through the holidays to taking a whole month off, and shares actionable strategies to plan ahead, maintain business continuity, avoid financial slowdowns, and set personal boundaries so you can truly rest and recharge. Key Topics Covered To Holiday or Not to Holiday? Tina Tower shares her journey from hustling through Christmas to giving herself—and her business—a well-deserved break. Why taking time off is vital for entrepreneurs, and how it helps both personal wellbeing and business growth. Avoiding Last-Minute Stress The importance of planning ahead so you're not overwhelmed when holidays arrive. Creating two separate to-do lists: "Before Break" and "After Break." Maintaining Business Continuity How to keep things running smoothly while you're offline, including automation, batching, and leveraging team support. Tips for setting up autoresponders, scheduling social and email content, and communicating clear boundaries with clients. Preventing Financial Slowdowns Setting up holiday promotions (like the "12 Days of Christmas" sale) and automating offers to ensure revenue keeps coming in, even when you're away. Setting Personal Boundaries Tools and tricks for unplugging, including using apps like Opal to help limit work distractions. Communicating with your team and clients far in advance, so everyone knows what to expect. End-of-Year Prep Reviewing budgets, cash flow, and tax obligations before taking time off, so you return refreshed and ready. How a proper mental break leads to creativity and renewed energy. Taking time off isn't a luxury—it's essential for both you and your business. Plan ahead, set boundaries, and put systems in place so you can enjoy the holidays guilt-free, keep things running smoothly, and return refreshed and ready for the New Year. Resources Mentioned: App: Opal (social media blocker) https://www.opal.so/ Entrepreneurs Holiday Survival Guide: https://www.herempirebuilder.com/break Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder

In this heartfelt episode, Tina Tower explores the very real experience of self-doubt as a business owner. Drawing from over two decades in business and personal moments of vulnerability, she shares tangible strategies for recognizing, managing, and overcoming self-doubt at every stage of your entrepreneurial journey. Key Topics Covered Self-Doubt Is Part of the Entrepreneurial Ride Tina Tower normalizes self-doubt, sharing personal stories from her own journey, including reaching 100 members in Her Empire Builder and facing challenges after her son's accident. How Self-Doubt Shows Up Procrastination, endlessly tweaking but never launching, underpricing offers, avoiding visibility, and seeking constant validation—all signs of self-doubt. Real-Life Solutions and Mindset Tools Naming your self-doubt Using journaling prompts: What would I do if I fully believed in myself? What is the actual fear behind my hesitation? Where have I succeeded before, and what did it take? Reframing failure as part of the messy middle and essential to growth The Power of Community and Support Letting yourself be supported by others, especially in tough times Building cheerleader circles and masterminds for external perspective Managing Comparison and Keeping Focus Advice on running your own race and putting blinders on to avoid comparison-itis Confidence Is Built by Action Confidence doesn't come before success—it grows from repeatedly showing up and taking micro steps Protecting Your Energy The importance of morning routines, listening to inspiring content, reducing social media usage, and staying connected to your purpose Celebrating Small Wins The value of keeping a "proof file" of positive feedback to revisit during low-confidence moments Knowing When to Rest Recognizing the difference between true self-doubt and just needing to recharge As you step back into your day, remember that self-doubt is simply part of building something meaningful—not a stop sign. Keep taking those small, brave steps, lean on your people when you need to, and celebrate every win along the way. You're doing better than you think, and your confidence will keep growing each time you show up. Resources Mentioned: Books: "No Bad Parts" by Richard Schwartz; "Self Help" by Gabby Bernstein; "Epic Retirement" and "Prime Time" by Beck Wilson App: Opal (social media blocker) https://www.opal.so/ Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder

In this episode, Tina Tower dives deep into strategies for achieving consistent sales in your online business without falling into the launch-only trap. She shares her own experience, highlighting the importance of combining evergreen funnels with live launching to avoid burnout and feast-or-famine cycles. Tina provides actionable advice on building evergreen offers, optimizing funnels, leveraging content, and maintaining authentic selling, all designed to help listeners create sustainable, scalable revenue year-round. Key Topics Covered The drawbacks of relying solely on live launches Evergreen funnels and systems for consistent weekly sales Monthly recurring revenue from memberships and masterminds The importance of lead generation, and how to grow your email list Creating compelling lead magnets and testing for conversions Building and optimizing automated email sequences for follow-up sales Organic growth vs. paid ads and which is right for your business stage Using weekly content (like podcasting) and soft selling in your regular output Strategic bonuses and flash sales to drive urgency for evergreen programs Incorporating live touchpoints into evergreen programs for increased results and connection Tracking key metrics to tweak and optimize your business systems Actionable Takeaways: Build out an evergreen funnel for your signature offer that's available year-round. Create high-value lead magnets and test regularly for the best conversions. Maintain a consistent lead generation engine with weekly content (podcasts, emails, Instagram, etc.). Optimize your automated email sequences—many evergreen sales happen in the follow-up! Consider strategic use of paid ads (especially if starting out) vs. organic growth. Offer bonuses or limited-time perks to create urgency for evergreen sales. Add live Q&A or touchpoint sessions as value-adds to evergreen programs. Track key data weekly (leads, conversions, email performance, etc.) to guide business decisions. Use soft but clear calls to action in all content; don't hide your offers. By using evergreen funnels, high-value content, and strategic live touchpoints, you can create consistent, year-round revenue without the stress of launch-only sales. Track your metrics, optimize your systems, and nurture your leads to build a predictable, scalable business that grows sustainably. Resources Mentioned: Deadline Funnel software for creating urgency with evergreen offers https://www.deadlinefunnel.com/?via=tina-tower Her Empire Builder free resources: herempirebuilder.com/free Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder

In this insightful episode, Tina Tower dives deep into how building a personal brand can be one of the most powerful, leveraged assets for entrepreneurs—especially course creators, thought leaders, and those seeking longevity in their business journey. She shares candid stories from her own evolution and breaks down the scalable pillars that help you stand out and thrive in today's business landscape. Key Topics Covered Personal Brand vs Business Brand: Tina Tower shares her early days of physical hustle—newspaper ads and flyers—before realizing the potential of personal branding for free, scalable visibility. Personal brand isn't about your logo or colors; it's about you, your story, and your unique perspective. Evolution and Authenticity: The journey from projecting what you "should be" to genuinely showing up as yourself, as Tina Tower recounts her shifts through various business stages and fashion choices. Examples from fellow entrepreneurs like Naomi Simpson highlight how a signature style (like always wearing red) can become a memorable brand cue, yet it's okay to evolve. AI's Impact on Personal Branding: Tina Tower discusses leveraging AI to scale her expertise, but emphasizes the irreplaceable connection that comes from real human interaction. As technology accelerates, authentic personality remains the differentiator. Why Personal Brand Matters: Trust, connection, and aligned clients are all built through personal brand. Success and credibility from previous ventures carry over, so you never start from scratch when you've cultivated reputation. Personal brand attracts the "right" people and repels those you're not aligned with—a competitive advantage and a filter. Pillars of Scalable Personal Brand: Message: What are you known for? Is your content reflecting this consistently? Media: Cultivating visibility through podcasts, newsletters, social media, articles—be consistent but don't feel pressured to be everywhere. Momentum: Stay visible; use systems, repurpose, and don't let fear of judgment hold you back. Overcoming Fear & Judgement: Common blocks like the fear of being "too much" or "not enough," and worrying what friends or family might think. Tina Tower shares practical approaches to quiet those fears and stay focused on your business and personal growth. Practical Steps: Build teams and systems once you're earning over $100k to amplify your brand. Collaborate, seek out media features, and show up with confidence and conviction. Get feedback from trusted peers to ensure your brand matches your intentions and current evolution. As Tina reminds us, your personal brand isn't something you create once—it's something you live and evolve. It's the ongoing story of who you are, what you stand for, and how you show up for the people you serve. Whether you're just starting out or refining your next chapter, remember: your greatest business asset is you. So keep showing up with courage, consistency, and conviction—because the world doesn't need a more polished version of you, it needs the real one. Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder