B2B marketing has been notorious for having a stop-start-stop-start mentality. For the last decade, the B2B world has been lead-centric and therefore, we’ve been programmed to think in terms of “campaigns.” The current generation of marketers are quick to launch a new program or react to the next thing sales asks for, making it difficult to gain customer momentum and scale revenue. Listen in as Scott Vaughan, Chief Growth officer of Integrate, explores a return to always-on marketing efforts.

MarTalk with host Angela Earl

Angela Earl

A Return to Always On Marketing

MAY 21, 201918 MIN
MarTalk with host Angela Earl

A Return to Always On Marketing

MAY 21, 201918 MIN

Description

The current generation of marketers are quick to launch a new program or react to the next thing sales asks for, making it difficult to gain customer momentum and scale revenue. Listen in as Scott Vaughan, Chief Growth officer of Integrate, explores a return to always-on marketing efforts.