Guest: Carter StepanovskyGuest Title: Senior Director of Professional Services at KapostIn 2018, Forrester writes, "The business consumer does not tolerate inconsistent messaging and disconnected content." Learn how the business customer journey - as defined by content - can be more effective and generate more revenue with a Content Operation. By building alignment across teams, processes and tech, Marketeers can execute their content strategy seamlessly throughout the entire funnel to ultimately provide a frictionless customer experience. We'll discuss how to launch a Content Operation through communication and enablement efforts, strategy changes and technology.

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 &lt;p&gt;Guest: Carter Stepanovsky&lt;/p&gt;&lt;p&gt;Guest Title: Senior Director of Professional Services at Kapost&lt;/p&gt;&lt;p&gt;In 2018, Forrester writes, "The business consumer does not tolerate inconsistent messaging and disconnected content." Learn how the business customer journey - as defined by content - can be more effective and generate more revenue with a Content Operation. By building alignment across teams, processes and tech, Marketeers can execute their content strategy seamlessly throughout the entire funnel to ultimately provide a frictionless customer experience. We'll discuss how to launch a Content Operation through communication and enablement efforts, strategy changes and technology. &lt;/p&gt;
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Carter Stepanovsky, Senior Director of Professional Services at Kapost, visits with host Angela Earl.

They discuss how to launch a Content Operation through communication and enablement efforts, strategy changes and technology. 

MarTalk with host Angela Earl

Connecting Content with Your Buyer

Connecting Content with Your Buyer

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