
        In this first part of a two-part series, We discuss the importance of branding and marketing your small business.
      

<description>
 In this first part of a two-part series, We discuss the importance of branding and marketing your small business.
 </description>

In this first part of a two-part series, We discuss the importance of branding and marketing your small business.

Marketing and Branding (Part 1)

Resources mentioned in this episode: <a href="https://docs.google.com/spreadsheets/d/1kWXXyhg9YrdHpXr6mxBVwZyeuBsUAFI7PvuAaqdhfWc/edit?usp=sharing">Estimation and Job-tracking calculator</a>All episodes are released under a <a href="https://creativecommons.org/licenses/by/4.0/">CC-BY 4.0 License</a>

<description>
 &lt;p&gt;Resources mentioned in this episode:&lt;br&gt;&lt;a href="https://docs.google.com/spreadsheets/d/1kWXXyhg9YrdHpXr6mxBVwZyeuBsUAFI7PvuAaqdhfWc/edit?usp=sharing"&gt;&lt;strong&gt;Estimation and Job-tracking calculator&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt;&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;All episodes are released under a &lt;a href="https://creativecommons.org/licenses/by/4.0/"&gt;CC-BY 4.0 License&lt;/a&gt;&lt;/p&gt;
 </description>

This episode investigates how to build an estimate for jobs and the importance of being quick and accurate.

Estimates and Proposals

Resources mentioned in this episode:<a href="https://app2ceo.thinkific.com/courses/staying-organized-with-evernote-for-contractors">Evernote Masterclass</a> (Free online course)All episodes are released under a <a href="https://creativecommons.org/licenses/by/4.0/">CC-BY 4.0 License</a>

<description>
 &lt;p&gt;Resources mentioned in this episode:&lt;/p&gt;&lt;p&gt;&lt;a href="https://app2ceo.thinkific.com/courses/staying-organized-with-evernote-for-contractors"&gt;&lt;strong&gt;Evernote Masterclass&lt;/strong&gt;&lt;/a&gt; (Free online course)&lt;/p&gt;&lt;p&gt;All episodes are released under a &lt;a href="https://creativecommons.org/licenses/by/4.0/"&gt;CC-BY 4.0 License&lt;/a&gt;&lt;/p&gt;
 </description>

This episode discusses the importance of having and using an operating system for a small business.

Business operating systems

Resources for this episode: Readings <a href="https://openstax.org/books/introduction-business/pages/14-3-basic-accounting-procedures">Basic accounting principles</a> <a href="https://ecampusontario.pressbooks.pub/businessfuncdn/chapter/accounting/">Accounting and financial information</a> Worksheets <a href="https://docs.google.com/document/d/1zHsNb1iTDbLH9d7ZV6g8sVGgAL15n5DWlswdCl09hfc/edit?usp=sharing">Fixed assets worksheet</a> <a href="https://docs.google.com/document/d/1Q1EzKxEUL-vf_UkBqtDSKZnXTz5veXa4w0o5G9GiU60/edit?usp=sharing">Current assets worksheet</a> <a href="https://docs.google.com/document/d/1PlZJuLNqLbc5JZbuTHmjcMpmw-1TWgDjiE7M9iPofrY/edit?usp=sharing">Liabilities worksheet</a> <a href="https://docs.google.com/spreadsheets/d/1xELBl8NLW0WSBOCL1x8mLEpnyw-KjmkbpknGblWWOK0/edit?usp=sharing">Balance sheet worksheet</a> <a href="https://docs.google.com/document/d/1IdKvIL1HyoMZpqk3cfmfKD_DMIilO_RHDVDaJtPrr90/edit?usp=sharing">Cost and expenses worksheet</a> <a href="https://docs.google.com/spreadsheets/d/1EQiFpwfr_xxV7sN5gkj6ApiZDkpyVkxKtjghHGNcbCQ/edit?usp=sharing">Projected sales worksheet </a><a href="https://docs.google.com/spreadsheets/d/117yOvSnyf5GzOCOCX4me-y-g8m8KyYhNgsc_KTkpu58/edit?usp=sharing">Income worksheet</a>All episodes are released under a <a href="https://creativecommons.org/licenses/by/4.0/">CC-BY 4.0 License</a>

<description>
 &lt;p&gt;Resources for this episode:&lt;br&gt;&lt;strong&gt;Readings&lt;/strong&gt;&lt;br&gt;&lt;a href="https://openstax.org/books/introduction-business/pages/14-3-basic-accounting-procedures"&gt;&lt;strong&gt;Basic accounting principles&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt;&lt;br&gt;&lt;/strong&gt;&lt;a href="https://ecampusontario.pressbooks.pub/businessfuncdn/chapter/accounting/"&gt;&lt;strong&gt;Accounting and financial information&lt;/strong&gt;&lt;/a&gt;&lt;br&gt;&lt;strong&gt;Worksheets&lt;/strong&gt;&lt;br&gt;&lt;a href="https://docs.google.com/document/d/1zHsNb1iTDbLH9d7ZV6g8sVGgAL15n5DWlswdCl09hfc/edit?usp=sharing"&gt;&lt;strong&gt;Fixed assets worksheet&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt;&lt;br&gt;&lt;/strong&gt;&lt;a href="https://docs.google.com/document/d/1Q1EzKxEUL-vf_UkBqtDSKZnXTz5veXa4w0o5G9GiU60/edit?usp=sharing"&gt;&lt;strong&gt;Current assets worksheet&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt;&lt;br&gt;&lt;/strong&gt;&lt;a href="https://docs.google.com/document/d/1PlZJuLNqLbc5JZbuTHmjcMpmw-1TWgDjiE7M9iPofrY/edit?usp=sharing"&gt;&lt;strong&gt;Liabilities worksheet&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt;&lt;br&gt;&lt;/strong&gt;&lt;a href="https://docs.google.com/spreadsheets/d/1xELBl8NLW0WSBOCL1x8mLEpnyw-KjmkbpknGblWWOK0/edit?usp=sharing"&gt;&lt;strong&gt;Balance sheet worksheet&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt;&lt;br&gt;&lt;/strong&gt;&lt;a href="https://docs.google.com/document/d/1IdKvIL1HyoMZpqk3cfmfKD_DMIilO_RHDVDaJtPrr90/edit?usp=sharing"&gt;&lt;strong&gt;Cost and expenses worksheet&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt;&lt;br&gt;&lt;/strong&gt;&lt;a href="https://docs.google.com/spreadsheets/d/1EQiFpwfr_xxV7sN5gkj6ApiZDkpyVkxKtjghHGNcbCQ/edit?usp=sharing"&gt;&lt;strong&gt;Projected sales worksheet&lt;br&gt;&lt;/strong&gt;&lt;/a&gt;&lt;a href="https://docs.google.com/spreadsheets/d/117yOvSnyf5GzOCOCX4me-y-g8m8KyYhNgsc_KTkpu58/edit?usp=sharing"&gt;&lt;strong&gt;Income worksheet&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt;&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;All episodes are released under a &lt;a href="https://creativecommons.org/licenses/by/4.0/"&gt;CC-BY 4.0 License&lt;/a&gt;&lt;/p&gt;
 </description>

This episode investigates the concepts a small business owner needs to understand in regards to finances.

Business Finances

Resources mentioned in this episode: <a href="https://drive.google.com/file/d/1kqdmXJv7aNPoIN8sJj--s9hRaUpaRRGn/view?usp=sharing">Venture Guide (Business plan template)</a> <a href="https://openstax.org/books/introduction-business/pages/5-4-ready-set-start-your-own-business">Ready, set, grow: The business plan.  (OpenStax textbook)</a>All episodes are released under a <a href="https://creativecommons.org/licenses/by/4.0/">CC-BY 4.0 License</a>

<description>
 &lt;p&gt;Resources mentioned in this episode:&lt;br&gt;&lt;a href="https://drive.google.com/file/d/1kqdmXJv7aNPoIN8sJj--s9hRaUpaRRGn/view?usp=sharing"&gt;&lt;strong&gt;Venture Guide (Business plan template)&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt;&lt;br&gt;&lt;/strong&gt;&lt;a href="https://openstax.org/books/introduction-business/pages/5-4-ready-set-start-your-own-business"&gt;&lt;strong&gt;Ready, set, grow: The business plan.  (OpenStax textbook)&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt;&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;All episodes are released under a &lt;a href="https://creativecommons.org/licenses/by/4.0/"&gt;CC-BY 4.0 License&lt;/a&gt;&lt;/p&gt;
 </description>

In this episode, we discuss the importance of a business plan and what should be included.

The importance of a business plan

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