There is so much celebrated about the ability to persevere during challenging times in business. But, let's be clear. It's most enjoyable when the winds of opportunity are all around you.

There are those sweet moments in the life of an entrepreneur when the business is growing at an unbelievable pace.

The markets and the momentum are all going your way.

But what happens when they suddenly are not? What is your response when times get tough?

Hopefully, you have marketing strategy designed to respond appropriately. This is what the best performing, most resilient companies depend on when things get difficult.

Join Michael as he explains the marketing revelation of the wind and the sails, and how it can keep your company moving in good times and bad.