No one wants to be losing in business.

Typically, losing is accompanied with the pain of getting hit negatively in the bank account.

When you look at your year-over-year revenue charts, you want those arrows to be pointing up.

You don't want to see them pointing down, and your spreadsheets covered with red ink.

So what you do if your sales are disappointing? How do you respond if your revenues are retreating?

Join Michael as he provides a most surprising answer.