<description>&lt;p&gt;She-Ra: Princess of Power wasn't just a He-Man spinoff, but a standalone character with her own persona, legacy, and mythology.&lt;/p&gt; &lt;p&gt;She was a bold experiment by Mattel and Filmation to crack into multiple toy markets at the same time, while also growing the He-Man brand. &lt;/p&gt; &lt;p&gt;From breaking the "Smurfette principle" to its unique introduction, She-Ra quickly became a defining 1980s brand. &lt;/p&gt; &lt;p&gt;Today, we look back at the creation, launch, and success of what ended up being a relatively short-lived toy and 1980s cartoon that still managed to make a huge dent in 1980s pop culture. &lt;/p&gt; &lt;ul&gt; &lt;li&gt;50% off your first month on &lt;a href= "https://www.patreon.com/80s"&gt;Patreon.com/80s&lt;/a&gt;: codeword: MARTY&lt;/li&gt; &lt;li&gt;Give the gift of the 1980s: &lt;a href= "https://www.patreon.com/80s/gift"&gt;Patreon.com/80s/gift&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt;</description>

Everything 80s

Jamie Logie | 1980s Pop Culture & Nostalgia

How She-Ra Rocked the 1980s Toy Industry

DEC 3, 202534 MIN
Everything 80s

How She-Ra Rocked the 1980s Toy Industry

DEC 3, 202534 MIN

Description

She-Ra: Princess of Power wasn't just a He-Man spinoff, but a standalone character with her own persona, legacy, and mythology. She was a bold experiment by Mattel and Filmation to crack into multiple toy markets at the same time, while also growing the He-Man brand. From breaking the "Smurfette principle" to its unique introduction, She-Ra quickly became a defining 1980s brand. Today, we look back at the creation, launch, and success of what ended up being a relatively short-lived toy and 1980s cartoon that still managed to make a huge dent in 1980s pop culture. 50% off your first month on Patreon.com/80s: codeword: MARTY Give the gift of the 1980s: Patreon.com/80s/gift