<description>&lt;p&gt;Learning to teach better with Dr. JJ Peterson, Head of &lt;a href="https://storybrand.com/"&gt;StoryBrand&lt;/a&gt;, host of the &lt;a href="https://open.spotify.com/show/3bY7mpb0h8z1N2RT03pM3Q?si=123509c56b234b58"&gt;Marketing Made Simple&lt;/a&gt; podcast, and co-author of &lt;a href="https://bookshop.org/a/1964/9781400217649"&gt;Marketing Made Simple book&lt;/a&gt;, as we discuss the power of storytelling to clarify our message and invite others into a story that makes their lives better. Dr. Peterson shares the seven elements of the &lt;a href="https://storybrand.com/downloads/intro-to-sb/Introduction-to-StoryBrand.pdf"&gt;StoryBrand framework&lt;/a&gt; and we discuss how to leverage the power of story with those we teach.&lt;/p&gt;
&lt;p&gt;Show notes for this episode can be found at &lt;a href="https://amidonplanet.com/episode107/" target="_blank" rel="noopener noreferer"&gt;https://amidonplanet.com/episode107/&lt;/a&gt;&lt;/p&gt;
</description>

<p>Learning to teach better with Dr. JJ Peterson, Head of <a href="https://storybrand.com/">StoryBrand</a>, host of the <a href="https://open.spotify.com/show/3bY7mpb0h8z1N2RT03pM3Q?si=123509c56b234b58">Marketing Made Simple</a> podcast, and co-author of <a href="https://bookshop.org/a/1964/9781400217649">Marketing Made Simple book</a>, as we discuss the power of storytelling to clarify our message and invite others into a story that makes their lives better. Dr. Peterson shares the seven elements of the <a href="https://storybrand.com/downloads/intro-to-sb/Introduction-to-StoryBrand.pdf">StoryBrand framework</a> and we discuss how to leverage the power of story with those we teach.</p>
<p>Show notes for this episode can be found at <a href="https://amidonplanet.com/episode107/" target="_blank" rel="noopener noreferer">https://amidonplanet.com/episode107/</a></p>


Amidon Planet

E107: The Power of Story with Dr. JJ Peterson, Head of StoryBrand

E107: The Power of Story with Dr. JJ Peterson, Head of StoryBrand

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