Yo! Podcast

Meet Dann Petty - a freelance designer, educator, event host and prolific maker with a big portfolio of side projects. His energy is infectious and you can just see he is having so much fun with his work. We chat about freelancing, what it takes to say yes or no to opportunities, his favorite client gift, the creative process behind his fun tech ads, and I put Dann on the spot to design a freelance portfolio from scratch.

Traf is a Canadian designer and digital craftsman, with an impressive portfolio of online creations. His journey skyrocketed in 2020 when his minimal iOS12 icon pack became a viral hit. He amassed a staggering six-figure sum in just six days, and has since raked in upwards of $400,000. Now paved with runway, Traf further leaned into his passions, collaborating on NFTs, forging innovative more digital products and more recently launched a course on how he builds with Framer. We rap about the the tech stack behind his online course, working solo and staying lean, his dedication to minimalism, creator mental health and why he's so bullish on the potential of Framer.

Matthew Smith (@whale) is a successful entrepreneur and product designer. He has worked with figures and organizations like Seth Godin, the Gates Foundation, and the US Postal Service. In 2014, he co-created Really Good Emails, which quickly became the world's premier source for email design inspiration. In 2021, driven by his pursuit of meaningful work, Smith co-founded Bunsen, a niche creative studio aiding science-oriented companies with strategy, branding, and messaging. We rap about our inherent desire to curate online inspiration, strategies for effective sales pitches to clients, and just how to find an industry you'll love working in.

Jorn van Dijk is a Dutch designer, startup investor and CEO of the Framer website builder. After leaving his role as one of the early product designers at Facebook, he co-founded Framer in 2014, which was then a prototyping tool. Nine years and several strategic shifts later, Framer evolved into a robust website builder, earning admiration from top designers worldwide. We rap about the upcoming road to $100m revenue, explore their product roadmap, the potential impact of AI on the template building industry and just how Framer hype up a good product launch.

Michael Riddering AKA Ridd is an experienced designer who recently found huge success teaching online. After strategically providing a ton of free value across multiple networks, he launched his Figma Academy in 2022 earning over $300,000 in the first 4 months. This green-lit and helped boost his next startup Dive, an online learning platform with a world class team to help level up your design career. We rap about what it takes to stand out as a UX designer, how AI could assist online eduction and we get practical with a value-packed case study on how to plan, hype and launch a digital product if you have no audience.