Have you noticed that real life fitness culture is awesome, but online fitness culture sucks? Yeah, us too. In this episode, the Erics discuss why toxic online fitness culture is the way it is, leaning on actual scientific research on which personality types are dictating discourse and driving engagement. The conversation ends with practical tips for strategically cultivating a better experience on social media platforms. By the way - are you in the market for some fitness gear or apparel? If so, head over to elitefts.com to support our friends and use code "MRR10" for a 10% discount. Chapters 00:00 Intro 6:58 IRL fitness versus online fitness 17:33 Personality traits and states; types of narcissism 21:51 Traits of influencers 32:00 Traits of frequent posters/users 35:44 How being on social media (transiently) changes personality states 44:45 Skepticism versus cynicism 54:51 Practical tips for strategically cultivating a better experience