This episode begins with a slightly defensive rant by Eric Trexler, followed by a very defensive rant by Eric Helms. After that, they dive into new research uncovering the complexities of ultraprocessed foods, their impact on obesity, binge eating, and the food industry's role in creating and promoting hyperpalatable ultraprocessed foods. Iron Culture is proudly presented by the MASS Research Review (massresearchreview.com) If you're in the market for some high-quality gym gear or apparel, be sure to support our friends at elitefts.com and use code "MRR10" for a 10% discount. Chapters 00:00 Intro 10:14 Trexler & Helms respond to social media criticism 15:48 Slightly defensive rant by Trexler 23:10 Extremely defensive rant by Helms 32:25 Roles in The Ecosystem of Science Communication 41:39 Exploring the Impact of Ultra-Processed Foods 46:20 Understanding Ultra-Processed Foods and Their Nuances 51:16 The Role of Food Processing in Feeding a Growing Population 55:53 Hyper-Palatable Foods and Their Effects on Eating Behavior 59:07 The Evolution of Eating Disorder Treatment Perspectives 01:04:30 The Relationship Between Hyper-Palatable Foods and Binge Eating 01:09:05 Neurophysiology of Food Consumption and Addiction 01:12:20 Conclusions & practical applications for food selection