In episode 5 of Outfoxed, we explore how Western brands can succeed with content marketing in China, and how it differs from the West. Our guest is Art Patnaude, global content director at JLL and a former reporter at the Wall Street Journal.

Outfoxed: The Disruptive Content Podcast

BrandContent

Content marketing in China with Art Patnaude

JUL 18, 201917 MIN
Outfoxed: The Disruptive Content Podcast

Content marketing in China with Art Patnaude

JUL 18, 201917 MIN

Description

In episode 5 of Outfoxed, we explore how Western brands can succeed with content marketing in China, and how it differs from the West. Our guest is Art Patnaude, global content director at JLL and a former reporter at the Wall Street Journal.