<p>Most practice owners run their business on instinct. But when you understand the right numbers—like retention, utilization, and revenue per session—you stop guessing and start growing with intention.</p><p></p><p>In this episode, Daniel sits down with Madeline Larsen, co-founder of PracticeVital, to talk about the KPIs every therapy practice should be tracking (but usually isn't).</p><p>Madeline and her team help hundreds of group practices turn their EHR data into clear, actionable insights. </p><p></p><p>She breaks down which metrics actually matter, why retention is often the first red flag to watch for, and how to use data without drowning in spreadsheets.</p><p></p><p>If you've ever felt like more marketing should be solving your growth problems—but isn't—this episode will help you figure out what's really happening inside your practice.</p><h2>Key Takeaways:</h2><ul><li>Therapists often become business owners without formal training in operations or analytics</li><li>Data helps practice owners move from gut decisions to informed decisions</li><li>Retention is often the first "red flag" metric to investigate</li><li>Low retention acts like a "leaky bucket"—clients come in but quickly drop out</li><li>Utilization rates help determine whether it's time to increase marketing or hire new clinicians</li><li>Tracking average revenue per session helps you understand client lifetime value and marketing ROI</li><li>Data makes difficult conversations with clinicians easier by providing objective context</li><li>Metrics are most powerful when used together, not in isolation</li></ul><h2>Links Mentioned:</h2><ul><li>PracticeVital:<a rel="noopener noreferrer nofollow" href="https://www.practicevital.com" target="_blank"> https://www.practicevital.com</a> (Use code <b>PrivatePracticeElevation</b> for $30 off your first month)</li><li>Private Practice Elevation:<a rel="noopener noreferrer nofollow" href="https://privatepracticeelevation.com/" target="_blank"> https://privatepracticeelevation.com/</a></li></ul><h2>This Episode Is Brought To You By:</h2><p>Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians who come together for education, training, and events.</p><p>Learn more at <a rel="noopener noreferrer nofollow" href="http://helloalma.com/elevation" target="_blank">helloalma.com/elevation</a>.</p>