How did higher education adapt to the societal changes caused by the pandemic?  Michael J. Schoenfeld, vice president of public affairs and government relations at Duke University, sits down with Tobias Rose to discuss how it felt to manage a global brand during a worldwide health crisis. Schoenfeld shares how his team navigated decision-making during this time and his thoughts on the unexpected division caused by mask mandates. Schoenfeld also speculates about the lasting impact of the pandemic and the truths it has revealed about human nature.