Most home service companies still treat the call center like an expense. That is a mistake. In this episode of Can't Stop the Growth, Chad Peterman sits down with Avoca's Tyson Chen to break down why the call center should be treated like a true revenue driver. From booking rate clarity to missed daytime opportunities, after-hours overflow, membership conversion, and smarter coaching, this conversation is packed with practical insight for HVAC, plumbing, and trade leaders who want to stop losing revenue they never even knew they had. This episode is especially valuable for owners, GMs, call center managers, and operators preparing for peak season and trying to maximize every lead that comes through the door. Additional Resources: Connect with Tyson Chen Learn more about Avoca Subscribe to CSTG on YouTube! Connect with Chad on LinkedIn Chad Peterman | CEO | Author Learn more about the Peterman Brothers Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network Key Takeaways: Your call center is not overhead Know your real booking rate After-hours is a major revenue leak Missed calls reveal bigger operational problems Coaching needs more than a few sampled calls Input metrics drive output metrics Memberships increase commitment Operations and call center must stay aligned