Some operators try to outspend the competition. Steve Holland built his business by outworking them, out-branding them, and most of all, out-caring them. Chris and Chad sit down with Steve Holland, founder of Mr. Holland's Heating, Air & Electric, to unpack his journey from a chaotic upbringing to building and exiting a successful home services company. Steve shares hard-earned lessons on scaling, acquisitions, branding, radio marketing, and why you cannot sell your way out of operational problems. But the real heart of this conversation is leadership. Steve makes a powerful case that your employees are your most expensive customer, and the businesses that genuinely know, support, and invest in their people will always have the edge. For leaders who want to win with culture, not just spreadsheets, this one hits home. Additional Resources: Listen to To the Point, wherever you get your podcasts! Learn more about To the Point Subscribe to CSTG on YouTube! Connect with Chris on LinkedIn Chad on LinkedIn Chad Peterman | CEO | Author Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network Key Takeaways: Employees are your most important and expensive customer. You cannot sell your way out of dysfunction. Fix operations before trying to scale fast. Branding compounds every other marketing channel. Outwork and out-culture bigger competitors every time.