Scale Up With Nick Bradley

Nick talks to Allan Dib, author of The 1-Page Marketing Plan and Lean Marketing, about the power of simplification in marketing and business growth, particularly for those with seven- to eight-figure businesses.  Allan shares his core philosophy, the structure of his 9-box marketing plan, and the importance of focusing on a "rich life" by design. KEY TAKEAWAYS Simplification is crucial in marketing, as complexity often hampers execution and leads to procrastination. Allan's 1-Page Marketing Plan is a 9-box framework that simplifies the entire customer journey. Focus on specialisation (niching) and avoid the temptation to widen your market, as being highly specialised allows you to charge more, resonate better with customers, and communicate with higher precision. The only two marketing metrics that truly matter are Cost of Customer Acquisition (CoCA) and Lifetime Value (LTV). All other metrics are merely tools to help troubleshoot or optimise these two primary figures. Convert customers by delivering a world-class experience and orchestrate referrals by making the referrer look good, which creates positive goodwill and brand equity for your business. BEST MOMENTS "My role in simplification is to simplify the complex." "The only two metrics that really, really matter are your Cost of Customer Acquisition and Lifetime Value." "If you do the first parts of your marketing right, sales becomes so easy and frictionless." "How do we get to that rich life, how do we live a life that's essentially awesome?" VALUABLE RESOURCES Exclusive offer for SCALE UP listeners! Level up your marketing with The 1PMP Architect, a free tool by Allan Dib that builds your custom marketing plan. Access it here: leanmarketing.com/scaleup  Allan Dib on LinkedIn - https://au.linkedin.com/in/allandib Allan Dib on Instagram - https://www.instagram.com/allandib/?hl=en Lean Marketing With Allan Dib on YouTube: https://www.youtube.com/@LeanMarketingOfficial To get your copy of Nick’s new book, go to http://bit.ly/4ngC2hO Exit Your Business For Millions - Download This Guide: https://go.highvalueexit.com/opt-in Nick’s LinkedIn: https://www.linkedin.com/in/realnickbradley Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies. He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value business towards life-changing exits. This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/

Nick welcomes media expert Omar Hamdi from Dubai to discuss the evolving landscape of media coverage, publicity, and public relations.  With a rich background in traditional media and a passion for technology, Omar shares insights on how businesses of all sizes can leverage media tech to enhance their visibility and authority. The conversation delves into the importance of strategic intent behind media engagement, the role of verification in building trust, and the complementary relationship between personal branding and media coverage KEY TAKEAWAYS Before engaging with media, it's crucial to define the purpose of the PR efforts. Understanding what you want to achieve and who you want to reach can significantly enhance the effectiveness of media coverage. The landscape of media has evolved with technology, allowing businesses of all sizes to access PR opportunities. Utilising media tech can streamline the process of matching stories with the right publishers, making PR more accessible. Leveraging media coverage can enhance a business's authority and credibility. When reputable publications endorse a brand, it adds a layer of trust that can influence potential customers' decisions. Consistency in media engagement and content creation is essential. Building a brand's presence takes time, and results may not be immediate. It's important to trust the process and remain committed to long-term strategies. BEST MOMENTS "If you use technology in the right way, you can make PR accessible to businesses of every size." "The point of the media is in the verification... That's why it's such a letdown when... an esteemed organisation like the BBC edits an interview." "You need to be doing multiple things. You need to be leveraging the sources that align with what your goals are." "The biggest mistake is doing it without any of those things, not knowing why you're engaging with the media." GUEST RESOURCES Omar's LinkedIn Profile: linkedin.com/in/omar-e-hamdi Pathos Communications Website: https://payonresultspr.com/ VALUABLE RESOURCES To get your copy of Nick’s new book, go to ⁠http://bit.ly/4ngC2hO Exit Your Business For Millions - Download This Guide: ⁠go.highvalueexit.com/opt-in ⁠ Nick’s LinkedIn: https://www.linkedin.com/in/realnickbradley Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies. He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value business towards life-changing exits. This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/

Nick shares his past struggles as a CEO being overwhelmed by too many metrics, which led to poor decision-making and a difficult board meeting. He argues that most CEOs drown in "vanity metrics" that don't actually reflect a business' true value.  To combat this, he introduces The Ultimate CEO Dashboard, detailing the five most crucial numbers that private equity operating partners consistently demand and that truly determine a business' enterprise value and potential for a premium exit KEY TAKEAWAYS Stop tracking dozens of "vanity metrics" and focus only on the five crucial numbers that determine if your business is building or destroying value. Private Equity values the ability to accurately forecast revenue (pipeline coverage) and profitability (EBITDA margin) more than just raw revenue growth. Wildly inaccurate forecasts, even if positive, can be penalised. Cash runway is the oxygen of your business, which must be tracked weekly. However, EBITDA growth (profit) is the metric that determines your exit multiple and creates real financial value. Customer concentration (when a few clients drive a large percentage of revenue) is the number one silent deal killer and can instantly drop a business's valuation by 30% to 50%. BEST MOMENTS "The board partner at the time said, 'Nick, I don't care about your NPS score, your net promoter score. He said, do we have cash or not?'" "More metrics can sometimes mean worse decisions." "You can't cost-cut your way to a premium exit. You need growth plus margin expansion." "If you're only looking at revenue, you're driving by looking in the rearview mirror." VALUABLE RESOURCES Want a one-pager that breaks down The Ultimate CEO Dashboard — the exact 5 metrics that determine your company’s enterprise value? DM Nick with the words "CEO Dashboard" on LinkedIn, and he or his team will send you a copy of the cheat sheet so you can start applying it in your business right away. To get your copy of Nick’s new book, go to ⁠http://bit.ly/4ngC2hO Exit Your Business For Millions - Download This Guide: ⁠go.highvalueexit.com/opt-in ⁠ Nick’s LinkedIn: https://www.linkedin.com/in/realnickbradley Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies. He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value business towards life-changing exits. This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/

Nick talks to the amazing Callum Laing about the crucial role of networking and connections in achieving success, particularly for founders and business owners.  Callum emphasises that talent alone isn't enough; success is driven by who you know and how you leverage that network, sharing personal experiences of building a network from scratch and introducing his "CARES" framework (Connections, Authority, Reach, Equity, Service). KEY TAKEAWAYS Success in the modern world requires more than just talent; it hinges on building and leveraging a strong network Callum's framework outlines five pillars for building a powerful career: Connections (who you know), Authority (what makes you worth listening to), Reach (surface area for luck/opportunities), Equity (creating ownership opportunities), and Service (who you are trying to help). The most powerful way to grow a network is by constantly giving value without immediate expectation of return Instead of simply trying to sell one product, successful networkers build an ecosystem of services and solutions BEST MOMENTS "Most of the value that we deliver in the world actually has a lot less to do with us and a lot more to do with who we're connected to." "If you're in the wrong room, it doesn't matter how talented you are, how hard-working you are—you're not going to get fully compensated for it." "The way I think about reach is about surface area of luck." VALUABLE RESOURCES To get your copy of Nick’s new book, go to ⁠https://www.amazon.co.uk/Exit-Millions-Private-Blueprint-Business/dp/1068243902⁠ Exit Your Business For Millions - Download This Guide: ⁠go.highvalueexit.com/opt-in ⁠ Nick’s LinkedIn: ⁠https://highvalueexit.com/li⁠ Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies. He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value business towards life-changing exits. This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/

Nick presents founders and business owners with a powerful diagnostic tool—the Business Model Diagnosis—to address stalled growth, which is often mistakenly attributed to poor marketing or sales. He breaks down the five core components of any successful business model—Customer Segments, Value Proposition, Revenue Model, Delivery Mechanism, and Operational Excellence—and presents 15 key questions designed to evaluate and optimise the entire business engine KEY TAKEAWAYS Stalled growth is often a symptom of a broken business model (the core engine of the business) and not just a marketing or sales problem, requiring a shift in perspective to look at the business from a higher, 30,000-foot perspective. The business model is comprised of five core, interrelated components: Customer Segments, Value Proposition, Revenue Model, Delivery Mechanism, and Operational Excellence. A powerful strategy is to trim product lines and audiences and "cut to your most profitable customer" to reduce complexity and focus resources on what is driving the most valuable growth. Founders can unlock rapid growth by re-engineering the revenue model, which includes adding recurring revenue, introducing tiered pricing, or offering performance-based upsells to increase order value and customer lifetime value. BEST MOMENTS "If growth is stalled, it's probably not your sales team, it's probably not your marketing funnel either. The truth, most of the time from my experience, is your business model. So let's fix that today." "You don't need perfect scores, but if you've got weak points across, as I said, two to three of these areas, that's likely the root cause of your growth issues for now." "When your business model is right, everything else gets easier. When it's wrong, nothing works. So you've got to fix the business model first." VALUABLE RESOURCES To get your copy of Nick’s new book, go to ⁠https://www.amazon.co.uk/Exit-Millions-Private-Blueprint-Business/dp/1068243902⁠ Nick’s LinkedIn: ⁠https://www.linkedin.com/in/realnickbradley/ DM me the words “BUSINESS MODEL”, and I’ll share a simple, powerful framework I use with clients to identify the hidden constraints that stop a company from scaling. Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies. He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value business towards life-changing exits. This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/