On this episode of the Marketing Swipe File, DG sits down with marketing technology veteran Elle Woulfe, VP of Marketing at PathFactory. Before joining PathFactory, Elle built her career at Lattice Engines, Eloqua, and Backupify where she became well-known for her B2B demand gen and account-based marketing chops. Elle talks to DG about all things ABM, marketing to marketers, setting SEO goals, building and managing remote teams, the secrets to growing your career in marketing, and much more.

CMO Conversations with Tricia Gellman

Drift

Putting the Revenue in Marketing with Elle Woulfe (VP of Marketing at PathFactory)

DEC 21, 202229 MIN
CMO Conversations with Tricia Gellman

Putting the Revenue in Marketing with Elle Woulfe (VP of Marketing at PathFactory)

DEC 21, 202229 MIN

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