Beyond Fashion Business

Want to scale your brand without spending more time, energy & money on marketing? Book a call with us here: https://calendly.com/contact-beyondfashionbusiness/bfb-services-intro-call Today’s guests are Rafa and María, founders of UNFEIGNED, a contemporary menswear brand that launched during COVID and is now stocked in more than 70 stores worldwide. This is not a conversation about hype or chasing fast growth. It’s about the difficult decisions that shape whether a fashion brand can actually scale. We talk about the moment they realized their growth problem wasn’t design, it was pricing. How adjusting their prices doubled their sales. And why growth quickly exposes the weaknesses inside a brand, from margins to production capacity. If you're building your own fashion brand, this episode breaks down some of the strategic decisions founders rarely talk about, but that often determine whether a brand grows or stalls.

Want to scale your brand without spending more time, energy & money on marketing? Book a call with us here: https://calendly.com/contact-beyondfashionbusiness/bfb-services-intro-call Today’s guest is Emma Rowen Rose, founder of ROWEN ROSE, an independent fashion brand that grew from an 8-look collection into an internationally stocked label. This is not a conversation about trends, virality, or overnight success. It’s about structure, discipline, and the realities of building a brand in today’s fashion industry. We talk about why creativity alone isn’t enough, what most designers misunderstand about entrepreneurship, and how mastering the business side, from production to cash flow, is what actually allows a brand to survive. If you’re serious about building something that lasts, this episode is for you.

Want to start or grow your fashion brand? Apply for a FREE one-on-one coaching call with us: https://calendly.com/estebanjulian/advanced-brand-coaching-call Welcome back to the Beyond Fashion Business Podcast. Today’s guest is Shira Sue Carmi. Shira is someone a lot of people don’t know by name, but they should because shira has helped shape some of the most influential brands of the last two decades. Brands like Mansur Gavriel, Altuzarra, Mara Hoffman, Serena Williams, and more. She’s been behind the scenes as an advisor, president, and CEO of a lot of these brands. She is an expert at scaling creative-led businesses, navigating high-growth, and growing brands that actually work as businesses. In this episode, we break down what actually drives success in fashion: Why is demand more important than infrastructure? Why most brands scale before they’re ready. And how profitability buys you something more powerful than growth — patience. If you’re building a brand and want a clearer, more grounded way forward — this one’s for you. Hope this conversation is valuable.

Want to start or grow your fashion brand? Apply for a FREE one-on-one coaching call with us: https://calendly.com/estebanjulian/advanced-brand-coaching-call Today’s guest is Oliver Saunders, the Commercial Director at Our Legacy — one of the most respected cult fashion brands of the past two decades. This is not a story about hype, marketing hacks, or chasing trends. It’s about patience, product, and a relentless commitment to building something real. We talk about how Our Legacy grew from a quiet Swedish label to a globally recognized brand — eventually catching the attention of LVMH. We go deep on what it actually takes to build longevity in fashion, how production and relationships shape everything behind the scenes, and why staying small for longer might be the smartest move a brand can make. Our Legacy: https://www.instagram.com/ourlegacy/

Want to grow your fashion brand? Apply for a FREE one-on-one coaching call with us: https://calendly.com/estebanjulian/advanced-brand-coaching-call If you don’t know ATP Atelier, ATP Atelier is a very successful Swedish fashion brand that was built with actual strategy. They started with a single product. No outside capital. No hype. Just a clear idea, a defined customer, and the discipline to stay focused. Maj-La Pizzelli also spent years behind some of Sweden’s biggest fashion brands like Filippa K and TOTEME before launching ATP Atelier, and what she shares in this conversation is a clear blue for how to build something that actually lasts. We talked about how to define product DNA, how to grow without losing your identity, what real sustainability looks like in practice—not marketing—and why focus is the most underused tool in this industry.