00:00 Intro01:16 Funnel Attribution vs. Multi-touch Attribution11:32 How to avoid the credit game drama between marketing and sales17:59 The different biases 20:49 The data structure needed for each type30:34 Which type to start with 34:33 Can you use multi-touch attribution data for funnel metrics reporting?Hear more from us:Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8wSubscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletterFollow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/

<description>&lt;p&gt;00:00 Intro&lt;/p&gt;&lt;p&gt;01:16 Funnel Attribution vs. Multi-touch Attribution&lt;/p&gt;&lt;p&gt;11:32 How to avoid the credit game drama between marketing and sales&lt;/p&gt;&lt;p&gt;17:59 The different biases &lt;/p&gt;&lt;p&gt;20:49 The data structure needed for each type&lt;/p&gt;&lt;p&gt;30:34 Which type to start with &lt;/p&gt;&lt;p&gt;34:33 Can you use multi-touch attribution data for funnel metrics reporting?&lt;/p&gt;&lt;p&gt;Hear more from us:&lt;/p&gt;&lt;p&gt;Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w&lt;/p&gt;&lt;p&gt;Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletter&lt;/p&gt;&lt;p&gt;Follow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/&lt;/p&gt;&lt;p&gt;Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/&lt;/p&gt;&lt;p&gt;Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/&lt;/p&gt;</description>

The Revenue Growth Architects

Breaking Down Funnel Attribution vs. Multi-Touch Attribution

Breaking Down Funnel Attribution vs. Multi-Touch Attribution

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