UTM Mistakes, Funnel Custom Object Learnings, Ops Leadership Comms Advice

AUG 19, 202442 MIN
The Revenue Growth Architects

UTM Mistakes, Funnel Custom Object Learnings, Ops Leadership Comms Advice

AUG 19, 202442 MIN

Description

00:00 Intro

01:35 The biggest UTM mistakes companies make

13:59 What we have learned deploying 15 Lifecycle/funnel custom objects into complex B2B SaaS Salesforce environments

30:38 How to level up how you communicate and interact with leadership if you're in GTM Ops

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