In this episode of Character Count we talk with Jay Maldonado, a Senior Marketing Manager at <a href="https://twitter.com/Mailchimp">@Mailchimp</a>. Tune in as we discuss "lean in" and "lean back" content, the power of GIFs, and the ways Mailchimp uses Twitter to connect with customers and raise awareness.Here are some helpful links while you listen: <a href="https://mailchimp.com/presents/">Mailchimp Presents homepage</a> <a href="https://mailchimp.com/presents/series/second-act">"Second Act" series</a> <a href="https://giphy.com/mailchimp">Mailchimp GIPHY library</a> <a href="https://twitter.com/Mailchimp/status/1232289143268532224?s=20">GIF Tweet example</a>For more inspiration on varying your Tweet formats: <a href="https://business.twitter.com/en/blog/engaging-Twitter-Poll-ideas.html">4 engaging Twitter Poll ideas for businesses</a> <a href="https://help.twitter.com/en/using-twitter/twitter-lists">How to use Twitter Lists</a>For more, visit <a href="https://business.twitter.com/">business.twitter.com</a> (we especially recommend the <a href="https://business.twitter.com/en/blog.html">Twitter Business blog</a>) and follow us at <a href="http://twitter.com/twitterbusiness">@TwitterBusiness</a>.

<description>
 &lt;p&gt;In this episode of Character Count we talk with Jay Maldonado, a Senior Marketing Manager at &lt;a href="https://twitter.com/Mailchimp"&gt;@Mailchimp&lt;/a&gt;. Tune in as we discuss "lean in" and "lean back" content, the power of GIFs, and the ways Mailchimp uses Twitter to connect with customers and raise awareness.&lt;/p&gt;&lt;p&gt;Here are some helpful links while you listen:&lt;br /&gt;&lt;a href="https://mailchimp.com/presents/"&gt;Mailchimp Presents homepage&lt;/a&gt;&lt;br /&gt;&lt;a href="https://mailchimp.com/presents/series/second-act"&gt;"Second Act" series&lt;/a&gt;&lt;br /&gt;&lt;a href="https://giphy.com/mailchimp"&gt;Mailchimp GIPHY library&lt;/a&gt;&lt;br /&gt;&lt;a href="https://twitter.com/Mailchimp/status/1232289143268532224?s=20"&gt;GIF Tweet example&lt;/a&gt;&lt;/p&gt;&lt;p&gt;For more inspiration on varying your Tweet formats:&lt;br /&gt;&lt;a href="https://business.twitter.com/en/blog/engaging-Twitter-Poll-ideas.html"&gt;4 engaging Twitter Poll ideas for businesses&lt;/a&gt;&lt;br /&gt;&lt;a href="https://help.twitter.com/en/using-twitter/twitter-lists"&gt;How to use Twitter Lists&lt;/a&gt;&lt;/p&gt;&lt;p&gt;For more, visit &lt;a href="https://business.twitter.com/"&gt;business.twitter.com&lt;/a&gt; (we especially recommend the &lt;a href="https://business.twitter.com/en/blog.html"&gt;Twitter Business blog&lt;/a&gt;) and follow us at &lt;a href="http://twitter.com/twitterbusiness"&gt;@TwitterBusiness&lt;/a&gt;.&lt;/p&gt;

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Jay Maldonaldo, Senior Marketing Manager at @Mailchimp, shares the philosophy of "lean in" and "lean back" content, the power of GIFs, and the ways Mailchimp uses Twitter to raise awareness.

Character Count

@Mailchimp rounds out their marketing with unexpected content

@Mailchimp rounds out their marketing with unexpected content

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