In this episode, we sit down with Bianca Posterli, Head of Social Marketing and Campaigns at Twitter. As a strategist for many of Twitter’s own Twitter accounts, you’d be hard-pressed to find someone who knows more about what ‘works’ on the platform (and what it means for brands).Tune in as we discuss popular questions like “how spicy can a brand be on Twitter?” and “what should you do if a Tweet flops?” while getting practical tips for everyday Tweeting.As you listen, here are some links to help you follow along:<a href="https://twitter.com/BurgerKing/status/1214374088409530378?s=20">"Hamburger Twitter" example 1</a> <a href="https://twitter.com/Wendys/status/1212819812331720705?s=20">"Hamburger Twitter" example 2</a> <a href="https://tweetdeck.twitter.com/">Tweetdeck site</a> <a href="https://twitter.com/TwitterMusic/status/1164943276903768064?s=20">@TwitterMusic announcing Taylor Swift's new album</a> <a href="https://twitter.com/TwitterTV/status/1076598457509470208?s=20">@TwitterTV teams up with GOT</a>This episode’s hot take: What brands would you nominate as being the BEST of the best on Twitter? For more, visit <a href="https://business.twitter.com/">business.twitter.com</a> (we especially recommend the <a href="https://business.twitter.com/en/blog.html">Twitter Business Blog</a>)  and follow us at <a href="http://twitter.com/twitterbusiness">@TwitterBusiness</a>

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 &lt;p&gt;In this episode, we sit down with Bianca Posterli, Head of Social Marketing and Campaigns at Twitter. As a strategist for many of Twitter’s own Twitter accounts, you’d be hard-pressed to find someone who knows more about what ‘works’ on the platform (and what it means for brands).&lt;/p&gt;&lt;p&gt;Tune in as we discuss popular questions like “how spicy can a brand be on Twitter?” and “what should you do if a Tweet flops?” while getting practical tips for everyday Tweeting.&lt;/p&gt;&lt;p&gt;As you listen, here are some links to help you follow along:&lt;/p&gt;&lt;p&gt;&lt;a href="https://twitter.com/BurgerKing/status/1214374088409530378?s=20"&gt;"Hamburger Twitter" example 1&lt;/a&gt;&lt;br /&gt;&lt;a href="https://twitter.com/Wendys/status/1212819812331720705?s=20"&gt;"Hamburger Twitter" example 2&lt;/a&gt;&lt;br /&gt;&lt;a href="https://tweetdeck.twitter.com/"&gt;Tweetdeck site&lt;/a&gt;&lt;br /&gt;&lt;a href="https://twitter.com/TwitterMusic/status/1164943276903768064?s=20"&gt;@TwitterMusic announcing Taylor Swift's new album&lt;/a&gt;&lt;br /&gt;&lt;a href="https://twitter.com/TwitterTV/status/1076598457509470208?s=20"&gt;@TwitterTV teams up with GOT&lt;/a&gt;&lt;/p&gt;&lt;p&gt;This episode’s hot take: What brands would you nominate as being the BEST of the best on Twitter? &lt;/p&gt;&lt;p&gt;For more, visit &lt;a href="https://business.twitter.com/"&gt;business.twitter.com&lt;/a&gt; (we especially recommend the &lt;a href="https://business.twitter.com/en/blog.html"&gt;Twitter Business Blog&lt;/a&gt;)  and follow us at &lt;a href="http://twitter.com/twitterbusiness"&gt;@TwitterBusiness&lt;/a&gt;&lt;/p&gt;

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Bianca Posterli, Head of Social Marketing and Campaigns at Twitter, answers our biggest questions about sassy brands, "getting ratio'd" and what "flopped" Tweets can tell you about your strategy.

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Mini-episode: Q&A with Twitter's Head of Social Marketing and Campaigns

Mini-episode: Q&A with Twitter's Head of Social Marketing and Campaigns

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