Tune in as Heidi Browning, the CMO of the NHL, describes how she evolved the <a href="https://twitter.com/nhl">@NHL</a> social strategy, created a network of content creators, and is bringing the game to new fans (with a little help from Snoop Dogg and Chance the Rapper).As you listen along, here are some helpful links:<a href="https://twitter.com/nbcsnl/status/1187519139180449792?s=20">Chance the Rapper SNL skit</a> <a href="https://twitter.com/NHL/status/1179594115782184962?s=20">Chance the Rapper reprise</a> <a href="https://twitter.com/NHL/status/1115390112655974400?s=20">Snoop Dogg explains hockey slang</a> <a href="https://twitter.com/NHL/status/984164182336724992?s=20">Snoop Dogg explains the Stanley Cup</a> <a href="https://twitter.com/NHLGIFs">@NHLGIFs account</a> <a href="https://twitter.com/myregularface">The creator behind @NHLGIFs</a> <a href="https://twitter.com/BlackGirlHockey">Black Girl Hockey Club #BGHC</a> <a href="https://twitter.com/search?q=%23letsdothathockey&src=typed_query">#LetsDoThatHockey</a> <a href="https://twitter.com/Heidi_Golightly">Follow Heidi on Twitter!</a>For more on Twitter moments, check out these links:<a href="https://business.twitter.com/en/blog/Everything-you-need-to-know-about-Twitter-Moments.html">Everything you need to know about Twitter Moments</a> <a href="https://help.twitter.com/en/using-twitter/how-to-create-a-twitter-moment">How to create a Twitter Moment</a>This episode’s hot take: What is the #1 metric that you look for in a Tweet? Impressions? Clicks? Likes? Retweets? Chime in <a href="https://twitter.com/TwitterBusiness/status/1229829770419949568?s=20">here</a>!For more, visit <a href="https://business.twitter.com/">business.twitter.com </a>(we especially recommend the <a href="https://business.twitter.com/en/blog.html">Twitter Business blog</a>) and follow us at <a href="http://twitter.com/twitterbusiness">@TwitterBusiness</a>.

<description>
 &lt;p&gt;Tune in as Heidi Browning, the CMO of the NHL, describes how she evolved the &lt;a href="https://twitter.com/nhl"&gt;@NHL&lt;/a&gt; social strategy, created a network of content creators, and is bringing the game to new fans (with a little help from Snoop Dogg and Chance the Rapper).&lt;/p&gt;&lt;p&gt;As you listen along, here are some helpful links:&lt;/p&gt;&lt;p&gt;&lt;a href="https://twitter.com/nbcsnl/status/1187519139180449792?s=20"&gt;Chance the Rapper SNL skit&lt;/a&gt;&lt;br /&gt;&lt;a href="https://twitter.com/NHL/status/1179594115782184962?s=20"&gt;Chance the Rapper reprise&lt;/a&gt;&lt;br /&gt;&lt;a href="https://twitter.com/NHL/status/1115390112655974400?s=20"&gt;Snoop Dogg explains hockey slang&lt;/a&gt;&lt;br /&gt;&lt;a href="https://twitter.com/NHL/status/984164182336724992?s=20"&gt;Snoop Dogg explains the Stanley Cup&lt;/a&gt;&lt;br /&gt;&lt;a href="https://twitter.com/NHLGIFs"&gt;@NHLGIFs account&lt;/a&gt;&lt;br /&gt;&lt;a href="https://twitter.com/myregularface"&gt;The creator behind @NHLGIFs&lt;/a&gt;&lt;br /&gt;&lt;a href="https://twitter.com/BlackGirlHockey"&gt;Black Girl Hockey Club #BGHC&lt;/a&gt;&lt;br /&gt;&lt;a href="https://twitter.com/search?q=%23letsdothathockey&amp;src=typed_query"&gt;#LetsDoThatHockey&lt;/a&gt;&lt;br /&gt;&lt;a href="https://twitter.com/Heidi_Golightly"&gt;Follow Heidi on Twitter!&lt;/a&gt;&lt;/p&gt;&lt;p&gt;For more on Twitter moments, check out these links:&lt;/p&gt;&lt;p&gt;&lt;a href="https://business.twitter.com/en/blog/Everything-you-need-to-know-about-Twitter-Moments.html"&gt;Everything you need to know about Twitter Moments&lt;/a&gt;&lt;br /&gt;&lt;a href="https://help.twitter.com/en/using-twitter/how-to-create-a-twitter-moment"&gt;How to create a Twitter Moment&lt;/a&gt;&lt;/p&gt;&lt;p&gt;This episode’s hot take: What is the #1 metric that you look for in a Tweet? Impressions? Clicks? Likes? Retweets? Chime in &lt;a href="https://twitter.com/TwitterBusiness/status/1229829770419949568?s=20"&gt;here&lt;/a&gt;!&lt;/p&gt;&lt;p&gt;For more, visit &lt;a href="https://business.twitter.com/"&gt;business.twitter.com &lt;/a&gt;(we especially recommend the &lt;a href="https://business.twitter.com/en/blog.html"&gt;Twitter Business blog&lt;/a&gt;) and follow us at &lt;a href="http://twitter.com/twitterbusiness"&gt;@TwitterBusiness&lt;/a&gt;.&lt;/p&gt;

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Tune in as Heidi Browning, the CMO of the NHL, describes how she evolved the @NHL social strategy, created a network of content creators, and is bringing the game to new fans (with a little help from Snoop Dogg and Chance the Rapper).

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The @NHL uses Twitter to rally new fans

The @NHL uses Twitter to rally new fans

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