<description>&lt;p&gt;&lt;span style="font-weight: 400;"&gt;If your selling cycle is 18 months long, you won't be able to measure success in a month or even a quarter. How do you know what to measure and how to interpret data then?&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;On this episode, I talked to&lt;/span&gt; &lt;a href= "https://www.linkedin.com/in/courtneykorselt/"&gt;&lt;span style= "font-weight: 400;"&gt;Courtney Korselt&lt;/span&gt;&lt;/a&gt;&lt;span style= "font-weight: 400;"&gt;, Global Marketing Manager, and&lt;/span&gt; &lt;a href= "https://www.linkedin.com/in/jack-hughes-mba/"&gt;&lt;span style= "font-weight: 400;"&gt;Jack Hughes&lt;/span&gt;&lt;/a&gt;&lt;span style= "font-weight: 400;"&gt;, Global Digital Marketing Specialist — both of Bostik:&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;What we talked about:&lt;/span&gt;&lt;/p&gt; &lt;ul&gt; &lt;li style="font-weight: 400;"&gt;&lt;span style="font-weight: 400;"&gt;The 2 buckets that your data needs to go into&lt;/span&gt;&lt;/li&gt; &lt;li style="font-weight: 400;"&gt;&lt;span style="font-weight: 400;"&gt;How to communicate your data to leadership in a way they'll understand&lt;/span&gt;&lt;/li&gt; &lt;li style="font-weight: 400;"&gt;&lt;span style= "font-weight: 400;"&gt;Marketing strategies that add value, not volume, to the inbox&lt;/span&gt;&lt;/li&gt; &lt;li style="font-weight: 400;"&gt;&lt;span style= "font-weight: 400;"&gt;Strategies and challenges to implementing digital marketing in a niche space&lt;/span&gt;&lt;/li&gt; &lt;/ul&gt; &lt;p&gt;&lt;em&gt;&lt;span style="font-weight: 400;"&gt;You can find this interview and many more like it, by subscribing to Streamlined Podcast on&lt;/span&gt;&lt;/em&gt; &lt;a href= "https://podcasts.apple.com/us/podcast/streamlined/id1454428914"&gt;&lt;em&gt; &lt;span style="font-weight: 400;"&gt;Apple Podcasts&lt;/span&gt;&lt;/em&gt;&lt;/a&gt;&lt;span style= "font-weight: 400;"&gt;.&lt;/span&gt;&lt;/p&gt;</description>

Streamlined

Stream Creative

14. Marathon vs. Sprint: When Success Isn't Fast w/ Courtney Korselt and Jack Hughes

SEP 24, 201923 MIN
Streamlined

14. Marathon vs. Sprint: When Success Isn't Fast w/ Courtney Korselt and Jack Hughes

SEP 24, 201923 MIN

Description

If your selling cycle is 18 months long, you won't be able to measure success in a month or even a quarter. How do you know what to measure and how to interpret data then? On this episode, I talked to Courtney Korselt, Global Marketing Manager, and Jack Hughes, Global Digital Marketing Specialist — both of Bostik: What we talked about: The 2 buckets that your data needs to go into How to communicate your data to leadership in a way they'll understand Marketing strategies that add value, not volume, to the inbox Strategies and challenges to implementing digital marketing in a niche space You can find this interview and many more like it, by subscribing to Streamlined Podcast on Apple Podcasts.