<description>&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Does your company have a YouTube page? &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;Odds are, probably.&lt;/span&gt; &lt;span style="font-weight: 400;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;span style= "font-weight: 400;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;span style= "font-weight: 400;"&gt;But do you or anybody at your company actually know the PURPOSE behind that page? Behind creating videos? &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;Are you making videos because someone told you that video was in?&lt;/span&gt; &lt;span style= "font-weight: 400;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;span style= "font-weight: 400;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;span style="font-weight: 400;"&gt;Or that "all the millennials" are using video? &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;Until you get a video marketing mission statement on paper, you'll wander aimlessly. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;Thankfully,&lt;/span&gt; &lt;a href= "https://www.linkedin.com/in/jesseariss/"&gt;&lt;span style= "font-weight: 400;"&gt;Jessie Ariss&lt;/span&gt;&lt;/a&gt; &lt;span style= "font-weight: 400;"&gt;was a guest on the Streamlined podcast recently and talked about &lt;/span&gt;&lt;/p&gt; &lt;ul&gt; &lt;li style="font-weight: 400;"&gt;&lt;span style="font-weight: 400;"&gt;The 4 things to consider when implementing a video strategy. &lt;/span&gt;&lt;/li&gt; &lt;li style="font-weight: 400;"&gt;&lt;span style="font-weight: 400;"&gt;What a video marketing mission statement is, and why you MUST have one. &lt;/span&gt;&lt;/li&gt; &lt;li style="font-weight: 400;"&gt;&lt;span style="font-weight: 400;"&gt;The 3 questions to ask yourself when developing a video marketing mission statement. &lt;/span&gt;&lt;/li&gt; &lt;/ul&gt;</description>

Streamlined

Stream Creative

17. You need a Video Marketing Mission Statement w/ Jessie Ariss

DEC 10, 201931 MIN
Streamlined

17. You need a Video Marketing Mission Statement w/ Jessie Ariss

DEC 10, 201931 MIN

Description

Does your company have a YouTube page? Odds are, probably. But do you or anybody at your company actually know the PURPOSE behind that page? Behind creating videos? Are you making videos because someone told you that video was in? Or that "all the millennials" are using video? Until you get a video marketing mission statement on paper, you'll wander aimlessly. Thankfully, Jessie Ariss was a guest on the Streamlined podcast recently and talked about The 4 things to consider when implementing a video strategy. What a video marketing mission statement is, and why you MUST have one. The 3 questions to ask yourself when developing a video marketing mission statement.