Brand New Blueprint by Smoketown

How did JuneShine, a hard kombucha brand started in a garage in San Diego, become a rocket ship that is disrupting the alcohol industry while setting a new bar for sustainability? Forrest Dein, Co-Founder & Chief Creative Officer, grew up in Hawai'i, where his exploration of the beautiful landscape became a passion for the planet. Years later, he and his old college roommate found a way to combine that passion with helping to create a new alcohol category. In this episode, Forrest shares how consumer empathy, brilliant growth hacks and unshakable commitment to sustainability have fueled JuneShine's growth.

See below for what you'll learn in this episode.

* Why it's important to spend the time to really understand your consumer

* How to leverage micro-influencers in the early stages of a brand, including using equity as a way to deepen the partnership

* How e-commerce can be reframed as a national sampling program

How did Everytable, a social enterprise in Los Angeles, create a food service business that can solve two persistent symptoms of racism -- food deserts and the wealth gap? When Sam Polk quit his coveted job on Wall Street, he watched a Netflix documentary about poverty and food that lit a fire...eventually leading to Everytable, a brilliant restaurant chain in South L.A. Everytable has figured out how to sell high quality, incredibly healthy food that is affordable for residents of underserved communities, while giving them the opportunity to be owners. 

In this episode, Sam shares how his team disrupted the restaurant business model, taking lessons from unlikely Goliaths like Amazon and McDonald's.

See below for what you'll learn in this episode.

* How to find inefficiency in existing business models

* What can be borrowed from Jeff Bezos' playbook at Amazon

* How to raise investment capital from philanthropic foundations

* How to fix the "30-30-30" profit margin problem in restaurants