<description>&lt;p&gt;The power of stories to drive novelty crypto projects like Dogecoin and Bored Ape is pretty obvious. But how do you put that power to work for a more traditional commercial venture? What are the secrets to doing that in Web3, and what do they mean for building a brand? This episode compares two projects for the answer, Terra, and PolkaDot.&lt;/p&gt;
&lt;p&gt;&lt;a href="https://whitepaper.io/document/587/terra-whitepaper"&gt;Terra Whitepaper&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href="https://whitepaper.io/document/597/polkadot-lightpaper"&gt;PolkaDot Litepaper&lt;/a&gt;&lt;/p&gt;
</description>

The power of stories to drive novelty crypto projects like Dogecoin and Bored Ape is pretty obvious. But how do you put that power to work for a more traditional commercial venture? What are the secrets to doing that in Web3, and what do they mean for building a brand? This episode compares two projects for the answer, Terra, and PolkaDot.
<a href="https://whitepaper.io/document/587/terra-whitepaper">Terra Whitepaper</a>
<a href="https://whitepaper.io/document/597/polkadot-lightpaper">PolkaDot Litepaper</a>

Contagious Narrative

Apes are one thing... Should you launch a REAL crypto project with a "story?"

Apes are one thing... Should you launch a REAL crypto project with a "story?"

Description