Juggling With Flowers

Episode 18 is live. In this episode, we answer some questions that were asked about our recently launched video course. We also reflect on our wedding season thus far, what is left for the year, and mindset. Enjoy! ❤️

Episode 17 is here! This is a special episode with a very special guest. We are taking with, Camryn of Camryn Brook Events. One of the best parts of being in the wedding industry, is meeting incredible people. Last year we had the fortune to meet one of those people. And that person is, Camryn. Sweet, thoughtful, full of wisdom, and insanely talented. If you are a planner, looking to get into planning or just in the industry, this episode is a must listen. Listen twice or take notes, as it is full of great insight. Camryn is featured in; Martha Stewart, BRIDES, Style Me Pretty, Carats & Cake, Magnolia Rouge, Wedding Sparrow, Once Wed and Ruffled. Where you can find her; www.camrynbrookevents.com @camrynbrookevents on Instagram and Facebook

Episode 16 is here. This episode is a bit of a mixed bag. We are in the heart of our wedding season. So we update you guys on that. We also touch on our upcoming video/recipe guide. We worked really hard on this, and cannot wait to get it out to you guys. More details to come! With having a toddler, having time to bring up topics and brainstorm happens seldomly. So our car ride to the shop is where it happens most often. Yesterday morning we had a good conversation. So we decided to expand on that during the episode. As always, we appreciate you. Much love from, Avaflora. 1,000 True Fans Essay https://kk.org/thetechnium/1000-true-fans/

We are back with episode 15. In this episode we discuss our vacation last week and our styled photo shoot from earlier this week. Frequent questions asked regarding photo shoots are whether or not they are worth the time, and budget. Regardless of which stage your business is in, photo shoots have the potential to provide a lot of value. We go over the benefits of participating in them. And while difficult to advise, we touch on the question of budgeting for them. We hope you enjoy this one. Feel free to share any feedback on the subject. Much ❤️

Pricing. We get asked often what to charge, how to charge, and how to turn a profit. Pricing, for some reason, is difficult to talk about. It shouldn’t be. There is an industry standard on flower markups, it’s no secret. The hard part is doing your homework- Getting market knowledge, building relationships with your supplier, working on flower/supply budgets, etcetera. Knowing the market, and knowing your market is the key here. In this episode, we discuss ways (ways that have worked for us) to help keep the business profitable. Also, solutions to common mistakes we hear from other florists. We would love to hear feedback from you guys. Whether it be problems you are running into, or other solutions you can share. Thanks for listening!