Shauna and Mike Jones built LivBay Lash into an eight-figure brand while quietly navigating a federal indictment, financial devastation, and starting over from scratch. In this episode, they break down what's actually changed in the lash industry in 2026, why organic content is outperforming paid media, and how to use AI to grow your business before it costs you years. What we cover: how hooks and thumbnails replaced hashtags, why paid ads aren't the shortcut they used to be, using one piece of content 30+ different ways, and the AI tools that are actually generating business right now.