<p>Last week, MTV officially shut down, ending an era that revolutionized music, video, and shaped California’s youth culture. <strong>Tom Freston</strong> co-founded the television channel 44 years ago, building a creative empire on principles that seem impossible today: hiring people with no experience, protecting creatives from corporate pressure, valuing disorientation over data, and treating loyalty as strategy. </p><p>He joins me on the <a target="_blank" href="https://www.californiasun.co/podcast/tom-freston-on-how-mtv-changed-our-music-our-culture-and-even-california/"><strong>California Sun podcast </strong></a>to discuss his memoir “<a target="_blank" href="https://www.simonandschuster.com/books/Unplugged/Tom-Freston/9781668089798">Unplugged</a>.” Freston chronicles how adventure became business, and what we lost when Silicon Valley replaced joy with efficiency.</p> <br/><br/>Get full access to Talk Cocktail Podcast at <a href="https://jeffschechtman.substack.com/subscribe?utm_medium=podcast&#38;utm_campaign=CTA_4">jeffschechtman.substack.com/subscribe</a>