Consuming the Craft
Consuming the Craft

Consuming the Craft

Jeff "Puff" Irvin

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Episodes

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Interviews and entertainment in the craft beverage industry. Join Puff as he explores the wonderful world of craft beer!

Recent Episodes

The Future of Beverage Production: A Conversation with Jared Resnick from Precision Fermentation
MAR 6, 2024
The Future of Beverage Production: A Conversation with Jared Resnick from Precision Fermentation
In today's episode, I sat down with Jared Resnick, one of the founders of Precision Fermentation. We delved into the world of precision fermentation and how their company is revolutionizing data collection and analysis in the fermentation industry. Jared shared insights into the technology behind their system and how it provides real-time data to optimize fermentation processes, improve product consistency, and enhance quality control. He discussed the impact of their technology on the craft beverage industry, offering efficiency, productivity, and profitability benefits to businesses. This enlightening conversation unveiled the significant advantages of adopting precision fermentation technology for breweries, wineries, distilleries, and more.Jared Resnick is a co-founder of Precision Fermentation, a company specializing in providing revolutionary data-driven solutions for the fermentation industry. With a background in psychology and a passion for innovation, Jared brings a unique perspective to the craft beverage industry. His expertise in utilizing data to drive process improvements and optimize production has positioned Precision Fermentation as a leader in the evolution of fermentation technology."We know what our product has been. But what about if we can start to think about what our product will be?" ~Jared ResnickToday on Consuming the Craft:·     Precision Fermentation's technology provides real-time data to optimize fermentation processes and enhance quality control.·     The system offers significant benefits in efficiency, productivity, and profitability for businesses in the craft beverage industry.·     Predictability after maturation and the ability to make micro-adjustments based on real-time data are crucial for product consistency.·     Utilizing precision fermentation technology can lead to significant cost savings and business labor efficiencies.·     The system empowers businesses to make data-driven decisions, improve production outputs, and foster innovation in product development.·     Precision Fermentation's technology offers advantages such as tank optimization, enhanced inventory control, and predictability of fermentation outcomes.·     Their system is designed to revolutionize data collection and analysis within the fermentation industry, offering solutions for breweries, wineries, distilleries, and more.·     Precision Fermentation is at the forefront of leveraging data to drive process improvements and product optimization in the craft beverage industry.Get in touch with Jared:Jared Resnick - Precision Fermentation (https://www.precisionfermentation.com/)This episode is brought to you by… McConnell Farms - Taste the Way You Remember. Enjoy homemade ciders and ice cream made from only the best produce on the market. Visit the McConnell Farms (http://www.mcconnellfarms.net/) website to learn more about our seasonal inventory and the delicious creations you can make with our homegrown produce. Consuming the CraftThanks for tuning into this week’s Consuming the Craft Podcast episode, brought to you by AB Tech’s Craft Beverage Institute of the Southeast. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.
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25 MIN
Sara Delaney Unveils a New Kind of Brew: The Hoppy Non-Alcoholic Craft Scene
FEB 7, 2024
Sara Delaney Unveils a New Kind of Brew: The Hoppy Non-Alcoholic Craft Scene
Today, on Consuming the Craft, I was absolutely thrilled to chat with the innovative Sara Stender Delaney, who shook up the beverage scene with her inspiring caffeine-free spritzers. We navigated the complexities of marketing a new niche in the drink aisle and unraveled how her creations cater to an evolving demographic seeking health-conscious alternatives to soda and alcohol. Sara's entrepreneurial spirit and commitment to consumer education left an impression, especially as we considered the challenges of product placement and the diverse palates of today's conscientious shoppers."Marketing a unique product isn't just about the shelves it sits on; it's about the story they tell and the lives they touch." ~ Sara Stender DelaneySara is an award-winning beverage creator, TEDx Speaker, and the Founding CEO of Sarilla, a social enterprise with two Fair Trade-certified product lines, including a sparkling nonalcoholic beverage and loose-leaf tea. She has been partnering with the people of Rwanda since 2007, sourcing premium-grade tea from farmer-owned cooperatives and growing their botanicals on the Ubuzima Healing Garden Farm using regenerative agriculture methods. Sara has been leading curated Crop to Cup tours to East Africa since 2012, and before launching Sarilla, they founded a nonprofit that serves women with a history of trauma in Africa Healing Exchange. Sara was the first national coordinator for Fair Trade Towns and helped launch the Fair-Trade University program in 2007. She currently lives with her family in Asheville, North Carolina.Today on Consuming the Craft:·     Innovative caffeine-free spritzers are poised to create a new beverage category.·     Strategic digital marketing to introduce consumers to these unique products.·     The importance of product placement for perimeter shoppers in grocery stores.·     Partnership with the Pink Boots Society boosts representation and supports gender diversity in the craft brewing industry.·     An upcoming app evaluation to underscore nutrient density and product quality transparency.·     Discussing the risks of alcohol extraction and advocating for healthier alternatives.·     "Dry tripping" and lifestyle choices influence the demand for non-alcoholic beverages.·     Rollout of new flavors reflecting diverse consumer tastes and health benefits.Connect with Sara:LinkedIn (https://www.linkedin.com/in/sarastenderdelaney/)Ted Talk (https://www.ted.com/talks/sara_delaney_it_takes_a_village_how_community_is_the_antidote_to_despair)Drink Sarilla (http://www.drinksarilla.com/)African Healing Exchange (http://www.africahealingexchange.org/) Resources:Pink Boots Society (https://www.pinkbootssociety.org/about-us/)Yuka app (https://yuka.io/en/) for evaluating nutrient density and quality of ingredients.This episode is brought to you by… McConnell Farms - Taste the Way You Remember. Enjoy homemade ciders and ice cream made from only the best produce on the market. Visit the McConnell Farms (http://www.mcconnellfarms.net/) website to learn more about our seasonal inventory and the delicious creations you can make with our homegrown produce. Consuming the Craft
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35 MIN