The Wellness Business Show

The wellness industry is changing faster than most people realise. New behaviours. New expectations. New buying patterns. And if you're a wellness business owner, this year will reward those who pay attention. In the first episode of the year, I'm sharing the key shifts shaping wellness businesses right now - not predictions, not fluff, but what's already unfolding behind the scenes. This episode is designed to help you: sense where the industry is heading understand what clients are prioritising next and make smarter decisions about how you market, position, and grow this year Inside, we explore: why wellness is no longer a "nice to have" how consumer behaviour around health has fundamentally shifted the hidden opportunities most wellness business owners are missing what clients are quietly demanding more of in 2026 and how to future-proof your business without burning yourself out This isn't about doing more. It's about doing the right things - in the right way - at the right time. 🎧 Listen to the full episode and ask yourself: What am I ready to lean into this year? 👉 Follow me on Instagram: https://www.instagram.com/kirstykianifard 👉 Take the Business Quiz: https://www.kirstykianifard.com/biz-quiz

A new year always brings that familiar feeling. A blank canvas. A fresh start. A sense of possibility. And if you're a wellness entrepreneur, chances are you're holding two intentions right now: More impact… and more income. But instead of overhauling everything, rewriting your entire strategy, or waiting until you feel "ready", this episode is about something much simpler: Taking action. Now. In the first episode of the year, I'm sharing 16 practical ways you can create more sales in your business immediately. These aren't trends. They're foundational moves that work whether you're just starting out or you've been in business for years. This is a fast-paced, pen-and-paper episode designed to get you out of planning mode and into momentum. Here's how I recommend you use it: Listen once. Choose five ideas that jump out at you. Commit to implementing them in the next 7 days. Inside, we cover things like: positioning yourself where your ideal clients already are collaborating instead of trying to grow alone validating offers before you build them asking for the sale clearly and consistently strengthening your rejection muscle so fear stops slowing you down creating more sales from your existing clients visibility that actually suits you giving results-driven value that builds trust fast leveraging referrals and affiliates building relationships that convert over time communicating your transformation (not just what you do) combining organic and paid marketing using your clients' language to sharpen your messaging flagging warm leads so you stop losing people why email marketing still outperforms everything else and how to activate your existing network for support This is the kind of episode you can come back to any time sales feel slow or momentum dips. There will always be something here you can action immediately. Start the year by moving the needle. Once you've listened, come tell me in the DMs which five you're implementing — I'll happily be your accountability buddy.

There's a question I get asked again and again by wellness business owners: How much value should I actually be giving away for free… without sabotaging my income? And it's a good question. Because when the balance is off, one of two things tends to happen: Either you're exhausted, over-giving, and quietly resentful… Or you're inconsistent, holding back, and wondering why clients aren't flowing. In this episode of The Wellness Business Show, I break down where that line actually is — and why this isn't really about "giving too much away" at all. We talk about: why free content has lost its novelty (and what that means for your business) the real signs your free content is costing you energy or income why most people aren't over-giving… they're under-structuring the energetic imbalance that leads to burnout (and how to spot it early) why holding back information creates scarcity — not sales the role free content plays in a healthy client journey how to close the loop so people know what to do next why clients don't pay for information — they pay for clarity, support and direction I also share how I personally approach free content — including why I believe every piece of content you create should be useful enough to create real change… without replacing the need to work with you. If you've ever worried that: people are "just taking" and never buying you're pouring energy into content with little return or you're scared to clearly invite people to work with you… This episode will reframe the whole thing. 🎧 Listen to the episode, then come and tell me in the DMs: Where does free content feel supportive in your business… and where does it feel draining? Connect with me Instagram: https://www.instagram.com/kirstykianifard Website: https://www.kirstykianifard.com

You're getting likes. You're getting comments. People tell you they love your content. So why aren't they becoming clients? In this episode, we're digging into the real reason engagement doesn't automatically equal sales and why so many wellness business owners feel stuck in that frustrating middle ground of "visible but not profitable". This isn't about shouting louder, posting more, or blaming the algorithm. It's about something most people are missing entirely: your client journey. I'm breaking down how people actually move from finding you… to trusting you… to buying from you and where that process is quietly breaking down in most wellness businesses. Inside this episode, we cover: why engagement without direction creates friction (and lost sales) the invisible gaps between "I like her" and "I'll pay her" how unclear next steps keep people stuck as lurkers where most businesses unintentionally lose warm leads what a seamless client journey really looks like why "money hates friction" and how to remove it how to guide people forward without being salesy If you've ever thought: "People love my content but don't buy" "I don't know how to move people from Instagram to paid" "I feel like I'm doing a lot… but nothing's converting" This episode will give you clarity. Grab a pen, listen in, and start mapping what's actually happening behind the scenes of your business. And when you're done, come and tell me in the DMs: 👉 where do you think people are getting stuck in your journey? Connect with me: 📲 Instagram: https://www.instagram.com/kirstykianifard 🌍 Website: https://www.kirstykianifard.com

*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "c0ff69b0-fd46-40c1-9105-228511bd86b9" data-testid= "conversation-turn-68" data-scroll-anchor="true" data-turn= "assistant"> If your content feels… muted lately. Like you're saying the "right things" but it's not landing. Like your message is getting watered down the second you hit publish. It's probably not a strategy issue. It's a being-seen issue. Because marketing is storytelling. And storytelling asks you to do one terrifying thing: let people actually hear you. In this episode, I'm sharing the 6-step process I've been using to write copy that converts, not by forcing better captions… but by unpicking the invisible beliefs that make you hold back in the first place. You know the ones: "No one cares what I have to say." "I'm boring." "I'll ramble." "They'll judge me." "Just get to the point, Kirsty…" If you've ever felt that stomach-drop resistance when it comes to writing, showing up on video, sharing your story, pitching yourself, or saying the thing you really think… this episode will hit. Inside we cover: why "copy that converts" starts with permission to be heard how to identify your biggest visibility resistance (and what it's costing you) the thoughts running in the background every time you try to show up where those beliefs usually come from (and why it's not your fault) the reframe that changes everything: your audience opted in how to stop writing to be palatable and start writing to be powerful And yes, you'll leave with a simple process you can repeat anytime you feel yourself shrinking. Because the goal isn't to write "better content". It's to stop censoring the person behind it. Come tell me what landed for you in the DMs over on Instagram: @kirstykianifard And remember (as my small human Tura so wisely put it): being yourself is amazing. If you want, tell me what you want the tone to be for this one (more "tough love", more "warm and soulful", or more "funny and punchy") and I'll tighten the title list to your exact vibe.