The Wellness Business Show

Picture this. You open Ads Manager. You've got a blank campaign staring back at you. And absolutely no idea where to start. That's exactly where this episode begins. Because knowing why ads are a good idea is one thing. Knowing exactly what to do when you actually sit down to run them is something else entirely - and that's what I'm walking you through today. A real, honest walkthrough of exactly what I would do if I jumped into your ads manager right now and set up your first ads from scratch - whether you've never run an ad before or you've tried and not seen results. In this episode I walk you through: The very first thing I'd set up before running a single ad - and why most people skip this My favourite low cost nurture ad strategy that creates omnipresence without a big budget Why I wouldn't start with a direct to sale ad - and what to do instead How to choose what to promote in your first lead gen ad and why timing matters more than you think What 80p a lead actually looks like in real life - and what that means for your list over the next six months I'm giving a lot away in this one. Because I want you to see exactly what's possible! 🎓 Ready to do this properly? FB & IG Ads Made Simple closes Thursday at 10pm. Five weeks of step by step ads training built specifically for wellness businesses - with lifetime access, live support and a community of people doing it alongside you. 👉 https://www.kirstykianifard.com/ads 📲 What would your first ad promote? Come and tell me over on Instagram 👉 https://www.instagram.com/kirstykianifard

Is your business actually ready to run ads? It's the question I get asked more than almost any other right now and I wanted to dedicate an entire episode to answering it properly. Because here's the thing. Most people who think they're not ready - probably actually are. And the reasons people hold back - budget, audience size, not being established enough - are almost never the real barriers. In this episode I'm getting really honest about what actually makes a business ready to run ads, what the real red flags are, and what it's costing you every month that you don't. We cover: Why budget is almost never the barrier (and what £1–£5 a day can actually do) Why your follower count is completely irrelevant to whether ads will work The four things you actually need before you run your first ad The one thing that IS a genuine red flag - and what to do about it The real cost of waiting - and why the people who start now will have a head start on everyone else If you've been telling yourself you'll get around to ads one day - this episode is for you. 🎓 Want to go deeper? FB & IG Ads Made Simple is open now - five weeks of step by step ads training built specifically for wellness businesses. Early bird pricing at £247 until Thursday. 👉 https://www.kirstykianifard.com/ads 📲 Come and tell me - what's been stopping you from running ads? I'd love to know. Find me on Instagram 👉 https://www.instagram.com/kirstykianifard

Have you ever hit that big blue boost button, crossed your fingers, and then tried very hard not to care what happened next? Or spent hours on a Reel, finally posted it, and watched the algorithm show it to approximately three people and your auntie? Yeah. We've all been there. Here's the thing - if ads haven't worked for you, it's probably not because you're bad at this. It's because you were using the wrong tool. In this episode I'm breaking down exactly why boosted posts rarely convert, what they're quietly doing to your algorithm behind the scenes, and what to do instead - including the simple 3-part framework I use with every single client to get calm, consistent results on a small daily budget. In this episode we cover: Why the boost button is doing more damage than you think The 3-Part Calm Ads Framework What to actually promote and how to decide what's right for your business What £5–£10 a day can realistically do - with real results from three of my students If you've ever boosted a post and got nothing back but confusion and a lighter bank account - this episode is for you. 🎓 Want to go deeper? FB & IG Ads Made Simple is open now — five weeks of step by step ads training built specifically for wellness businesses. Early bird pricing available now 👉 https://www.kirstykianifard.com/ads 📲 Come and tell me your biggest ads question over on Instagram 👉 https://www.instagram.com/kirstykianifard

div]:bg-bg-000/50 [&_pre>div]:border-0.5 [&_pre>div]:border-border-400 [&_.ignore-pre-bg>div]:bg-transparent [&_.standard-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.standard-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8 [&_.progressive-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.progressive-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8"> _*]:min-w-0 gap-3 standard-markdown"> Have you ever set up an ad and thought... "But who is actually going to see this?" You've got the creative sorted. You've written the copy. You're ready to go. But the targeting piece? That's where it gets murky. And if you get it wrong? You're not just wasting money. You could be quietly damaging your email list health, confusing your Instagram algorithm and building an audience of entirely the wrong people. In this episode, I'm breaking down the two ad audiences every wellness business owner needs to know about - and how to use them together to build a smart, strategic ad ecosystem that actually works. We cover: The difference between warm and cold audiences (and why you need both) Who counts as your warm audience and how to target them inside Ads Manager Why random boosting is one of the most expensive mistakes you can make How cold audience targeting works - and why it's the most powerful tool in your ads arsenal The smart way to get your work in front of total strangers who are already primed to be interested Why the wrong audience can damage your email list and algorithm — even if your creative is brilliant If you've ever boosted a post and wondered why nothing happened. Or you're ready to run ads properly but don't know who to target… This episode is for you. 🎓 Want to Go Deeper? If this has got you thinking, "Okay… I want to do this properly," Join me for my free masterclass: The Calm Ads Method Where I'll walk you through how to use £5–£10 a day behind your ads in a strategic, grounded way - and actually see enquiries come in. Grab your free spot here: 👉 https://www.kirstykianifard.com/calm Replay included. 📲 Let's Connect Come and tell me what questions you have about your ad audiences over on Instagram: 👉 https://www.instagram.com/kirstykianifard I'd love to hear where you've been getting stuck with your targeting.

*]:pointer-events-auto scroll-mt-(--header-height)" dir="auto" tabindex="-1" data-turn-id= "9b7a6f58-066a-4ce0-907e-69d0f9ac58e2" data-testid= "conversation-turn-318" data-scroll-anchor="false" data-turn= "user"> Have you ever gone to make an ad annd then hit the wall of... *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "4e5cc9dd-6ed0-4861-9c97-0635b8710570" data-testid= "conversation-turn-319" data-scroll-anchor="true" data-turn= "assistant"> "What should this actually look like?" Reel? Carousel? Static image? Polished and professional? Or more scrappy, behind-the-scenes? Here's the thing... It doesn't matter how good your targeting is. It doesn't matter how good your copy is. It doesn't matter how brilliant the thing is that you're promoting. If your ad creative doesn't stop the scroll, nothing else gets a chance to work. In this episode, I'm breaking down exactly what's working right now when it comes to Meta (Facebook & Instagram) ad creatives - and what might be quietly sabotaging your results. We cover: The types of ad creatives currently getting the most clicks What's looking polished… but underperforming When to use reels vs carousels vs static images Why warm audiences and cold audiences need different visuals How your creative should change depending on whether you're promoting a lead magnet, masterclass, service, retreat or nurture ad What metrics to watch in the first few days to know if your creative is working If you've dabbled with ads before and felt like something wasn't landing. Or you're curious about ads but always stall at "what should it look like?"… This episode is for you! 🎓 Want to Go Deeper? If this has you thinking, "Okay… I'm ready to do this properly," Join me for my free masterclass: The Calm Ads Method Where I'll walk you through how to use £5–£10 a day behind your ads in a strategic, grounded way - and actually see enquiries come in. Grab your free spot here: 👉 https://www.kirstykianifard.com/calm Replay included. 📲 Let's Connect Come and tell me what you're experimenting with over on Instagram: 👉 https://www.instagram.com/kirstykianifard I'd love to hear what kind of creative you're testing next.