Every wellness biz owner eventually bumps into the same monster: the endless, energy-draining, soul-diluting demand to "show up everywhere, all the time."
Every platform wants your full devotion. Every algorithm wants your firstborn. And meanwhile you're over here trying to build an actual business.
But there is a shortcut. And almost no one is talking about it.
It's the quiet powerhouse behind my visibility, my searchability, my conversions, my consistency and honestly, my sanity.
Hidden underneath all that noise is a shortcut — a way to stay front of mine without having to pour hours into daily content creation.
It's the thing that makes me present on every platform I care about… even on the weeks where life is lifing and the algorithm is feral.
Inside this episode, I'm breaking down:
what happens when Google starts picking up your content (hello, evergreen visibility)
For the first time, I'm also walking you through my behind-the-scenes workflow — the exact process that keeps me visible everywhere while creating far less than people assume.
This isn't about hustling harder or posting more.
If you've been stuck in the "what do I post today?" cycle… this episode is going to feel like a deep exhale.
Listen in and then come tell me in the DMs: What's the platform that feels like home for your core content?
LINKS• Join The Wellness Business Club: https://www.kirstykianifard.com/collective
Find me online:Instagram: https://instagram.com/kirstykianifard Facebook: https://www.facebook.com/kirstykianifard/ YouTube: www.youtube.com/@kirstykianifard
In today's episode, we're doing something that most business owners skip (and then wonder why they feel out of alignment six months later):
A full-spectrum business audit — strategic and energetic — to help you close out 2025 feeling proud, clear and ready to grow.
✨ You'll reflect on what worked ✨ Get honest about what didn't ✨ And tune into what your business (and nervous system) really need next
I'll walk you through the exact questions I'm asking myself right now — and the process I use with my clients inside The Wellness Business Club.
We're talking everything from client attraction to your boundaries, pricing, purpose and energetic alignment.
Inside this episode:
🧾 A full step-by-step guide to reviewing your 2025 wellness business
💥 What to let go of before 2026 so you don't carry the same old energy into a new year
📣 Why the best marketing strategies in the world won't work if you're misaligned behind the scenes
💸 How to spot what's been draining your energy and your income
📷 Why the clarity and confidence that came out of Big Picture Day was so transformational for the clients who joined us IRL
✨ And how this reflection process becomes your business springboard — not just your wrap-up
This one's the cosy December reset your business (and soul) has been craving.
If Big Picture Day sparked something in you — the clarity, the confidence, the space to plan and show up as your most magnetic self — the March 2026 Big Picture Day is already in motion.
Head to kirstykianifard.com/bigpicture to join the waitlist for presale access and the best possible price.
—
After listening, DM me on Instagram @kirstykianifard and tell me:
One thing you're leaving behind in 2025 — and one thing you're bringing with you into 2026.
Let's make it intentional.
Have you ever had one of those moments where someone holds up a mirror to you… and you suddenly realise you've been hiding a whole part of yourself without even noticing?
That happened to me recently.
I was chatting with one of my long-time members — someone who knew me back in my spa days when energy work, ritual, intuition, and all things "woo" were a normal part of the way I worked. And she said something that honestly stopped me in my tracks:
"I'd love to see more of your energy work again."
At first I brushed it off… until I realised she wasn't the only one who had said that to me. And then it hit me:
I've been masking in my own business.
Not intentionally. Not dramatically. Just slowly, quietly… turning down a part of me that's always been central to how I see the world and how I support my clients.
And if I'm doing it, there's a good chance many of us are doing it too.
So today's episode is part story, part reflection, and part gentle nudge. We're talking about the ways we mask in business — the subtle ways we make ourselves smaller, simpler, more "professional," more acceptable, or more like everyone else… even when that's the opposite of what actually helps us thrive.
Inside this episode I share:
✨ The surprising conversation that made me realise I'd been masking ✨ Why masking can happen so slowly you don't see it until much later ✨ How it affects your energy, creativity, visibility and confidence ✨ The link between masking and feeling stuck, bored, or disconnected from your business ✨ What masking looked like for me specifically (and why it mattered) ✨ Why the very things you hide are often the things your clients most value ✨ How to gently begin "unmasking" and showing more of who you really are
This isn't a step-by-step marketing episode. It's more of a cosy, reflective cup-of-tea-chat kind of episode — the kind where you might find yourself nodding along, or realising something about your own business that you hadn't quite put into words.
If you've been feeling boxed in, muted, or like you've somehow drifted away from the version of you who started all this… this one's for you.
I'd genuinely love to hear from you after you listen: Where do you think you might be masking in your business?
🔗 Links Mentioned in the Episode✨ Big Picture Day (Brighton, this Friday!) A full 90-day strategy session plus a branding shoot with 10 professional images. https://kirstykianifard.com/bigpicture
✨ Come say hello on Instagram DM me and tell me where you've been masking: https://instagram.com/kirstykianifard
While everyone's packing up for the year and deferring their dreams to "January energy," I'm over here laying the foundations for a wildly successful 2026 — and in this episode, I'm showing you exactly how I'm doing it.
If you've ever:
Said "I'll start that next year" (for the 17th time)
Felt the pull to get ahead but weren't sure what to focus on
Started January in a foggy post-Christmas panic with zero plan in place
…this episode is your November permission slip to get strategic AF — and actually feel GOOD about it.
You'll hear:
💥 Why November is the real secret weapon for success (and why January is too late)
🗓️ How I'm mapping out my launches, income, and services for next year
📈 What future-you will be so grateful you started now
📦 The "under the stairs cupboard" metaphor you'll never un-hear (trust me)
🤯 The difference between knowing how to hit your goals — and becoming the person who can
I'm sharing:
The 5-step framework I'm using in my own business planning
Why mapping out your service ecosystem is a game changer
How to make content, strategy and mindset work together before the New Year pressure kicks in
💻 Links & Mentions:
📊 Grab the free KPI Tracker: kirstykianifard.com/kpi
📸 Join me at Big Picture Day (strategy + brand shoot): kirstykianifard.com/bigpicture
This one's your behind-the-scenes look at how I'm setting my business up for growth, ease and actual income in 2026 — no fluff, no January overwhelm, just a clear, empowering plan that future-you will high five you for.
Big love,
Kirsty
If you ever find yourself endlessly scrolling Instagram, saving posts you might repurpose someday, or winging your content plan five minutes before posting — this episode is for you.
I'm walking you through the exact content formula I use to build trust, grow visibility, and make actual sales (yes, even from just one post).
These five pillars have changed the game not just for me, but for so many of my clients too — and they're the secret to consistent, sales-generating content that doesn't burn you out.
We're talking:
🔥 The 5 content pillars that attract different buyer types and meet your clients where they're at
💡 Why repurposing, batching, and strategic planning will save your sanity
💬 The real reason your likes and comments aren't converting to sales
🧠 How to map out your messaging with actual buyer psychology in mind
📸 Why your content and visuals need to be aligned (and what happens when they're not)
This is your behind-the-scenes look at how I structure launches, sell with ease, and stop content chaos before it starts.
This isn't inspo — it's actionable AF.
Links Mentioned:
📸 Come to Big Picture Day (strategy + brand shoot): kirstykianifard.com/bigpicture
>>> The Wellness Business Club
DM ME: Which of the 5 content pillars are you doubling down on?
— Need a visual strategy to match your copy? Don't forget to check out The Big Picture Day. It's happening Nov 28 in Brighton, and spots are almost gone!