In this episode of The New Warehouse Podcast, Kevin Lawton brings together a panel representing every side of the warehouse automation buying journey. The conversation features Christoph Buchmann, CEO of iAutomate; Mert Selchuk, Director of Supply Chain Strategy, Solutions Design, and Engineering at Staples Canada; and Rainer Buchmann, former CEO of Dematic and SSI Schaefer and current CEO of Dynamics Plus. Together, they unpack where automation projects truly begin, why many efforts stall before they start, and how buyers and solution providers can navigate complexity with better data, clearer alignment, and stronger partnerships.Learn more about sponsors here: EPG, iAutomate, Big Joe Forklifts, Surgere, Ocado Intelligent Automation Follow us on LinkedIn and YouTube.Support the show