When you’re thinking of going all in
“Hi Frankie & Steve, I've got a full-time product job in London, a 3 year old, an 11 year old stepdaughter, and a small iPhone app I've built alone in the evenings. It's been on the App Store for two months. It has a few paying customers and it earns nowhere near what my salary does. Everyone gives me one of two answers. Go all in, or drop it. I can't do either. Quitting a London salary with two kids is not a decision I get to make on optimism. Dropping it means the one thing I actually care about building quietly dies. So I keep going at about ten hours a week, mostly after bedtime, and I genuinely cannot tell whether that is discipline or a very slow way of failing. How do you work out whether a side thing is a business that hasn't started yet, or an expensive hobby you should be honest with yourself about? And is there a version of this where you never make the leap, you stay in the job forever, and that's actually a fine answer rather than a failure? Thanks, Stepan”