In this episode, I reflect on the monumental lessons learned in 2025 as a founder and creator. Get 10% off your Squarespace purchase using code NATALIEBARBU or go to https://squarespace.com/nataliebarbu From nearly shutting down to hitting $2M ARR, I share the real, raw journey of building Rella, the power of niching down, why customer obsession is more than a buzzword, and how staying small can be your biggest advantage. Plus, I reveal the #1 trait every founder needs to succeed (hint: it’s not what you think). Sign up for my substack: https://thegrowthlist.substack.com/ If you’re ready to grow, learn, and get inspired for the year ahead, hit subscribe and join the community. Share your biggest lessons from this year in the comments! Timestamps and key takeaways below 👇 00:00 – Intro & Year-End Reflections 02:00 – The Turning Point: From Near Shutdown to $2M ARR 04:24 – Lesson 1: Niching Down Saved Us 07:15 – Saying No to Grow 09:07 – Sponsor: Squarespace 10:21 – Lesson 2: Customer Obsession in Action 13:20 – Lesson 3: Small Teams, Big Results 16:00 – Stop Comparing Your Journey 18:30 – The Power of Consistency 20:30 – Final Thoughts & What’s Next Learn more about your ad choices. Visit megaphone.fm/adchoices