<p>An old workplace game brand went bust—not because people stopped gaming, but because retail changed: downloads replaced discs and the UK high street kept shrinking. The fix isn’t “sell more games.” The fix is rebuilding the purpose.</p><p>In this episode I lay out the full turnaround blueprint:</p><ol><li>Accept traditional retail is over.</li><li>Redesign stores around&nbsp;<strong>play</strong>: arcades, competitive setups, racing simulators, mini-arenas.&nbsp;<strong>Experience, not product.</strong></li><li>Build a national grassroots league through every location: after-school and after-work tournaments, city championships, national finals streamed online.</li><li>Wrap it in a membership model: monthly access to play/compete/status, points and perks, predictable recurring revenue.</li><li>Keep retail only where digital can’t compete: controllers, headsets, chairs, collectibles—physical identity, higher margin, real demand.</li><li>Turn flagship locations into creator studios + live event spaces where UK talent is discovered and broadcast.</li></ol><p>Outcome: footfall returns for belonging, not shopping. Membership stabilises revenue. A national competitive pathway attracts sponsors and media. GAME becomes Britain’s gaming culture infrastructure—not a struggling retailer from the past.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>