<p><strong>Theme of the week</strong></p><p>Why do you need a content plan on top of a marketing plan?</p><p>In our latest episode of the DevRelX podcast, we talk about content marketing for developer audiences. We are joined by Ofir Nachmani, the CEO of <a href="https://iamondemand.com/" rel="noopener noreferrer" target="_blank">IamOnDemand</a> to talk about:</p><ul><li>Why does a B2D company need a tech content marketing strategy &amp; planning? Where and how do you start building such a plan?</li><li>How do you create tech content that developers will like and engage with?</li><li>What tips would you offer to a B2D marketer?</li><li>What are some best practices for building a tech content production machine?</li></ul><br/><p>Listen to this episode to better understand how to produce and use content to boost your marketing goals.</p><p>Graph Ofir chose to talk about: <a href="https://www.devrelx.com/trends?lightbox=comp-kisqhm6d3__6fb52f74-5717-4aa2-86b8-142c4d300af4_runtime_dataItem-kisqhm6ehttps://www.devrelx.com/trends?lightbox=comp-kisqhm6d3__6fb52f74-5717-4aa2-86b8-142c4d300af4_runtime_dataItem-kisqhm6e" rel="noopener noreferrer" target="_blank">Experienced developers have a bigger say on things</a>.</p><p>Have your say! <strong>The Developer Nation survey</strong> is now open. <a href="https://www.developereconomics.net?utm_medium=blog&amp;utm_source=devrelx&amp;utm_campaign=podcast_ep0409" rel="noopener noreferrer" target="_blank">Start here</a>.</p><p><strong>Ofir Nachmani</strong> is a business technology advisor, blogger and lecturer. Ofir's extensive experience in the world of business technology has made his critically acclaimed blog, IamOnDemand.com, the go-to guide for modern technology startups and developers in the world of cloud computing. Today he advises organisations, leading them through new IT market modifications, while building and executing a modern go-to-market strategy.</p><p><br></p>