<p>Today I had the honor of speaking with Tracey Northcott, founder of Tokyo Family Stays, a short term rental business in Tokyo Japan with 15 properties mixed between master lease, managed, and owned.</p> <p>In this episode, Tracey shares the ins and outs of running a business in a foreign country as a non-native such as Japan, how to find out regulations & deal with legal if you don't know or speak the language, how to build trust in a community, the importance of branding and how it helped grow her business, and how she was able to pivot her business when a country dependent on foreign travel gets locked down.</p> <p>📝Show Notes https://shorttermsage.com/str98</p> <p>🌎Join the Host Nation community! https://shorttermsage.com/HostNation</p> <p>💲 Become a host today. https://ShortTermSage.com/airbnb</p> <p>🔎See our Airbnb equipment. https://ShortTermSage.com/kit</p>