#522 - Why Not Raise Prices Every Single Month? *****  This week's episode is brought to you by: MARGIN EDGEVISIT: https://www.marginedge.com/lp/chip This week's episode is brought to you by: RESTAURANT SCALE SECRETSVISIT: https://restaurantscalesecrets.com/Chip ***** In this episode Chip walks you through a simple framework he teaches to all of his clients: Popcorn Pricing. You should be raising prices on your menu every single month. But not on every dish... just a handful of dishes. By understanding the real time plate costs of what you serve you can use pricing as a tool to maintain profitability. Every month, you should be increasing the prices of 5-10% of your items.   *****   If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...  CLICK HERE: https://www.therestaurantmarketingmindset.com/   If you're ready to learn more about the P3 Mastermind... CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program   If you want a free 30-day trial of our Restaurant Foundations Membership Site... CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b   If you want to leave a 5-star rating/review on Apple Podcasts... CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809