Airline CEOs are stunned that demand hasn't buckled under a 20% fare spike, World Cup hotels are still waiting on a booking surge that may depend entirely on which teams advance, and Canadian travel to the U.S. is creeping back but still far below where it was. On today's Skift Daily Briefing, Sarah Dandashy breaks down why travel demand is proving more resilient than even airline executives expected, why the World Cup's hotel story hinges on a potential Messi vs. Ronaldo matchup, and why Brand USA is smartly going after Gen Z Canadians instead of the Boomers who aren't coming back anytime soon. Articles Referenced: Honorable Mention: @AskAConcierge on IG Airfares Are Up 20%. Demand Is Strong. Even Airline CEOs Are Surprised. Hotels Hope for Last-Minute World Cup Bookings Canadian Travel to the U.S. Rebounds but Still Far Below 2024 Levels Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.