U.S. hotel demand is having one of its strongest stretches in years and the growth is finally spreading beyond luxury, airlines are cutting seats ahead of July 4 while fares stay high, and Apple just turned its Wallet into a full trip companion with Disney leading the way. On today's Skift Daily Briefing, Sarah Dandashy breaks down why the broadening of hotel demand beyond luxury is the most encouraging data point the industry has seen all year, what fewer seats and higher fares mean for your July 4 travel plans, and why Apple's Wallet expansion is forcing travel brands to decide how much of the guest experience they're willing to hand over to Apple. Articles Referenced: Honorable Mention: @AskAConcierge on IGU.S. Hotel Demand Is Rebounding and It's No Longer Just a Luxury StoryAirlines Are Trimming Capacity Ahead of July 4Apple Wallet Key: Disney Hotel Resorts and Parks Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.