How would you encourage Australians to drive slower? That’s what today’s guest on Nudge, Adam Ferrier, had to do.  Being an applied behavioural scientist, he tackled this challenge in a novel way.  Listen to hear about his interesting campaign, how Jaws killed surfing and the secret behind Derren Brown’s “hypnosis” trick.  --- Watch the bonus episode: https://nudge.kit.com/66dcb18641 Adam’s agency: https://thinkerbell.com/ Adam’s books: https://amzn.to/431eYfD Sign up for my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ --- Today’s sources: Cialdini, R. B. (1984). Influence: The psychology of persuasion. William Morrow. Shotton, R. (2023). The illusion of choice: 16½ psychological biases that influence what we buy. Harriman House. Sutherland, S. (1992). Irrationality: The enemy within. Constable.