![HelloFresh is one of the fastest-growing companies of the past 20 years.
And it’s down to one, relatively simple behavioural science tactic.
---
Subscribe to the Nudge Vaults: https://www.nudgepodcast.com/vaults
See Agent Spark in action at gwi.com/spark
Read Mehdi’s book: https://amzn.to/48ORuO2
Here's Medhi's website: https://tinyurl.com/ymnu6jty
Sign up for my newsletter: https://www.nudgepodcast.com/mailing-list
Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/
Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/
---
Today’s sources:
Buechel, E., & Li, R. (2022). Mysterious consumption: Preference for horizontal (vs. vertical) uncertainty and the role of surprise. Journal of Consumer Research, 49(6), 987–1004.
Norton, M. I., Mochon, D., & Ariely, D. (2012). The IKEA effect: When labor leads to love. Journal of Consumer Psychology, 22(3), 453–460.
Skinner, B. F. (1948). “Superstition” in the pigeon. Journal of Experimental Psychology, 38(2), 168–172.
BBC News. (2015, August 12). The man who discovered Harry Potter [Video]. YouTube
Melanie Wass. (2019, September 16). J.K. Rowling – Insights on creating Harry Potter world [Video]. YouTube.](https://us-central1-podcastguru-217d6.cloudfunctions.net/gcf_get_image?image_url=https://is1-ssl.mzstatic.com/image/thumb/Podcasts122/v4/36/a0/e4/36a0e41e-24b5-484e-bf9c-46abd9942da5/mza_5265416707410103400.jpg/600x600bb.jpg&width=300&height=300&api_key=xqFmUFX5BHLBTA)
Nudge
Phill Agnew
The Psych-Trick Behind One of the Decade’s Fastest Growing Orgs
FEB 9, 202626 MIN
The Psych-Trick Behind One of the Decade’s Fastest Growing Orgs
FEB 9, 202626 MIN
Description
HelloFresh is one of the fastest-growing companies of the past 20 years.
And it’s down to one, relatively simple behavioural science tactic.
---
Subscribe to the Nudge Vaults: https://www.nudgepodcast.com/vaults
See Agent Spark in action at gwi.com/spark
Read Mehdi’s book: https://amzn.to/48ORuO2
Here's Medhi's website: https://tinyurl.com/ymnu6jty
Sign up for my newsletter: https://www.nudgepodcast.com/mailing-list
Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/
Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/
---
Today’s sources:
Buechel, E., & Li, R. (2022). Mysterious consumption: Preference for horizontal (vs. vertical) uncertainty and the role of surprise. Journal of Consumer Research, 49(6), 987–1004.
Norton, M. I., Mochon, D., & Ariely, D. (2012). The IKEA effect: When labor leads to love. Journal of Consumer Psychology, 22(3), 453–460.
Skinner, B. F. (1948). “Superstition” in the pigeon. Journal of Experimental Psychology, 38(2), 168–172.
BBC News. (2015, August 12). The man who discovered Harry Potter [Video]. YouTube
Melanie Wass. (2019, September 16). J.K. Rowling – Insights on creating Harry Potter world [Video]. YouTube.