<p>Reading the mail is one of the best ways to get an idea what techniques are working and gain inspiration for your next campaign test. </p> <p>Who's Mailing What! has been helping commercial and nonprofit mailers keep track of what's in the mail since 1984. </p> <p>Direct Mail Evangelist and content creator Paul Bobnak joins the show for a deep dive into the Who's Mailing What! database and to share some trends that nonprofits should be aware of. </p> <p>Paul's perspective will be invaluable, insightful, and inspiring for any fundraiser who is focused on trying to raise money in the mail. </p> <p><strong>Topics Covered Include:</strong></p> <p>- The history of Who's Mailing What!</p> <p>- What information Who's Mailing What! keeps track of</p> <p>- WMW's recent acquisition by Direct Mail 2.0 </p> <p>- The many testable elements of direct mail </p> <p>- The importance of standing out in the mail and how to do it</p> <p>- Personalization techniques </p> <p>- Changes in the mail due to postage and paper increases </p> <p>- Multi-Channel trends and opportunities to enhance direct mail</p> <p>- Informed Delivery </p> <p>- Cross-Channel attribution and how to drive more online conversions from the mail</p> <p>- And, so much more!</p> <p>Paul's perspective will be invaluable, insightful, and inspiring for any fundraiser who is focused on trying to raise money in the mail. </p> <p>If you get value from Dan's conversation with Paul, please rate and review Dynamic Non-Profits. It's the very best way to support our mission to advocate for an unsiloed approach to fundraising and help more fundraisers discover the show. </p> <p>Subscribe to the Dynamic Non-Profits Podcast to hear fresh releases first, thanks for listening! </p> <p><strong>Show Notes: </strong></p> <p>CONNECT WITH PAUL ON LINKEDIN!</p> <p><a href="https://www.linkedin.com/in/paulbobnak/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/in/paulbobnak/</a></p> <p><br /></p> <p>CHECK OUT PAUL'S VIDEO PODCAST "MEET THE MAILERS"</p> <p><a href="https://www.whosmailingwhat.com/videos" target="_blank" rel="ugc noopener noreferrer">https://www.whosmailingwhat.com/videos</a></p> <p><br /></p> <p>LEARN MORE ABOUT WHO'S MAILING WHAT!</p> <p><a href="https://www.whosmailingwhat.com/" target="_blank" rel="ugc noopener noreferrer">https://www.whosmailingwhat.com/</a></p> <p><br /></p>

Dynamic Nonprofits

Dan Sonners

DNP Groundbreakers: Paul Bobnak, Direct Mail Evangelist w/ Who's Mailing What?

OCT 6, 202456 MIN
Dynamic Nonprofits

DNP Groundbreakers: Paul Bobnak, Direct Mail Evangelist w/ Who's Mailing What?

OCT 6, 202456 MIN

Description

<p>Reading the mail is one of the best ways to get an idea what techniques are working and gain inspiration for your next campaign test. </p> <p>Who's Mailing What! has been helping commercial and nonprofit mailers keep track of what's in the mail since 1984. </p> <p>Direct Mail Evangelist and content creator Paul Bobnak joins the show for a deep dive into the Who's Mailing What! database and to share some trends that nonprofits should be aware of. </p> <p>Paul's perspective will be invaluable, insightful, and inspiring for any fundraiser who is focused on trying to raise money in the mail. </p> <p><strong>Topics Covered Include:</strong></p> <p>- The history of Who's Mailing What!</p> <p>- What information Who's Mailing What! keeps track of</p> <p>- WMW's recent acquisition by Direct Mail 2.0 </p> <p>- The many testable elements of direct mail </p> <p>- The importance of standing out in the mail and how to do it</p> <p>- Personalization techniques </p> <p>- Changes in the mail due to postage and paper increases </p> <p>- Multi-Channel trends and opportunities to enhance direct mail</p> <p>- Informed Delivery </p> <p>- Cross-Channel attribution and how to drive more online conversions from the mail</p> <p>- And, so much more!</p> <p>Paul's perspective will be invaluable, insightful, and inspiring for any fundraiser who is focused on trying to raise money in the mail. </p> <p>If you get value from Dan's conversation with Paul, please rate and review Dynamic Non-Profits. It's the very best way to support our mission to advocate for an unsiloed approach to fundraising and help more fundraisers discover the show. </p> <p>Subscribe to the Dynamic Non-Profits Podcast to hear fresh releases first, thanks for listening! </p> <p><strong>Show Notes: </strong></p> <p>CONNECT WITH PAUL ON LINKEDIN!</p> <p><a href="https://www.linkedin.com/in/paulbobnak/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/in/paulbobnak/</a></p> <p><br /></p> <p>CHECK OUT PAUL'S VIDEO PODCAST "MEET THE MAILERS"</p> <p><a href="https://www.whosmailingwhat.com/videos" target="_blank" rel="ugc noopener noreferrer">https://www.whosmailingwhat.com/videos</a></p> <p><br /></p> <p>LEARN MORE ABOUT WHO'S MAILING WHAT!</p> <p><a href="https://www.whosmailingwhat.com/" target="_blank" rel="ugc noopener noreferrer">https://www.whosmailingwhat.com/</a></p> <p><br /></p>